A data profile of the people who buy, follow and care about Infant in India — modelled from more than twelve digital signal sources. Infant has an estimated audience of 12,444,658 people in India.
Infant has an estimated audience of 12,444,658 people in India. 39.0% are female, 61.0% are male, average age 33.0. Top brand affinities: Family, Psychology, Toys, Kindergarten, Videography.
Top brand affinities include Family, Psychology, Toys, with strongest over-indexing on Family (1.73× the country average).
Demographically, the Infant audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The typical Infant fan in India is more male, around 33.0 years old, with strong Family Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Infant profile in India.
39.0% are female, 61.0% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 33.0 |
| Estimated audience size | 12,444,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 36% | |
| 30-39 | 22% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Infant audience comes from India.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.90× | ||
| 02 | Videography | Internet & Social Media | 2.20× | ||
| 03 | Real property | Home & Garden | 1.99× | ||
| 04 | Toys | Games | 1.89× | ||
| 05 | Leather | Fashion & Accessoires | 1.81× | ||
| 06 | Cabinetry | Home & Garden | 1.77× | ||
| 07 | Necklace | Fashion & Accessoires | 1.76× | ||
| 08 | Family | Kids & Family | 1.73× | ||
| 09 | Wedding dress | Fashion & Accessoires | 1.71× | ||
| 10 | Bracelet | Fashion & Accessoires | 1.68× | ||
| 11 | Child care | Kids & Family | 1.65× | ||
| 12 | Drawing | Home & Garden | 1.64× | ||
| 13 | OnePlus | Technology & Electronics | 1.64× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 15 | Himalayas | Travel & Leisure | 1.61× | ||
| 16 | Desserts | Food & Beverages | 1.58× | ||
| 17 | Spas | Beauty & Wellness | 1.57× | ||
| 18 | Psychology | Business & Career | 1.56× | ||
| 19 | Volunteering | Politics & Society | 1.56× | ||
| 20 | Dogs | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.29× | |
| Career Orientation | POWER | 1.21× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Travelling | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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