A data profile of the people who buy, follow and care about Child care in India — modelled from more than twelve digital signal sources. Child care has an estimated audience of 7,597,923 people in India.
The average Child care fan in India is 34.1 years old, balanced, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Uttar Pradesh, Maharashtra.
Top brand affinities include Shalwar kameez, Sari, Baby powder, with strongest over-indexing on Shalwar kameez (2.02× the country average).
Demographically, the Child care audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Child care fan in India is balanced, around 34.1 years old, with strong Tradition tendencies and a notable affinity for Shalwar kameez.
The key figures that characterise the Child care profile in India.
45.0% are female, 55.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 34.1 |
| Estimated audience size | 7,597,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 40% | |
| 30-39 | 26% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Child care audience comes from India.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
Where the Child care audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~600K | 3.26× | |
| 02 | Odisha | ~100K | 1.54× | |
| 03 | Haryana | ~100K | 1.53× | |
| 04 | Tamil Nadu | ~200K | 1.38× | |
| 05 | West Bengal | ~300K | 1.21× | |
| 06 | Uttar Pradesh | ~400K | 1.19× | |
| 07 | Goa | ~9K | 1.15× | |
| 08 | Punjab (region) | ~100K | 1.13× | |
| 09 | Assam | ~90K | 1.12× | |
| 10 | Sikkim | ~4K | 1.06× | |
| 11 | Arunachal Pradesh | ~5K | 1.00× | |
| 12 | Mizoram | ~5K | 0.99× | |
| 13 | Nagaland | ~5K | 0.98× | |
| 14 | Manipur | ~9K | 0.96× | |
| 15 | Meghalaya | ~8K | 0.96× | |
| 16 | Tripura | ~10K | 0.94× | |
| 17 | Chhattisgarh | ~40K | 0.91× | |
| 18 | Gujarat | ~200K | 0.87× | |
| 19 | Bihar | ~100K | 0.87× | |
| 20 | Himachal Pradesh | ~30K | 0.86× | |
| 21 | Uttarakhand | ~30K | 0.85× | |
| 22 | Maharashtra | ~300K | 0.84× | |
| 23 | Jammu and Kashmir | ~30K | 0.84× | |
| 24 | Jharkhand | ~50K | 0.82× | |
| 25 | Madhya Pradesh | ~100K | 0.74× | |
| 26 | Andhra Pradesh | ~70K | 0.74× | |
| 27 | Telangana | ~80K | 0.69× | |
| 28 | Rajasthan | ~100K | 0.68× | |
| 29 | Kerala | ~70K | 0.65× |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hopscotch | Kids & Family | 4.53× | ||
| 02 | Baby powder | Kids & Family | 4.48× | ||
| 03 | Breastfeeding | Kids & Family | 4.24× | ||
| 04 | Child development | Business & Career | 3.20× | ||
| 05 | Baby food | Kids & Family | 3.06× | ||
| 06 | Pregnancy | Kids & Family | 2.83× | ||
| 07 | Folk costume | Fashion & Accessoires | 2.66× | ||
| 08 | FirstCry.com | Shopping | 2.39× | ||
| 09 | Mehndi | Fashion & Accessoires | 2.23× | ||
| 10 | Blouse | Fashion & Accessoires | 2.11× | ||
| 11 | Shalwar kameez | Fashion & Accessoires | 2.02× | ||
| 12 | Embroidery | Home & Garden | 2.01× | ||
| 13 | Shampoo | Beauty & Wellness | 1.92× | ||
| 14 | Parenting | Kids & Family | 1.77× | ||
| 15 | Tanishq | Fashion & Accessoires | 1.76× | ||
| 16 | Infant | Kids & Family | 1.65× | ||
| 17 | Skirt | Fashion & Accessoires | 1.64× | ||
| 18 | Linen | Fashion & Accessoires | 1.57× | ||
| 19 | Sari | Fashion & Accessoires | 1.53× | ||
| 20 | Wedding reception | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Convenience Orientation | PREMIUM | 1.02× | |
| Creativity | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Risk Appetite | THRILL | 0.52× | |
| Sports Activity | POWER | 0.53× |
Child care has an estimated audience of 7,597,923 people in India, concentrated in Karnataka and Uttar Pradesh.
45.0% of Child care fans are female, 55.0% are male, with an average age of 34.1 years.
Child care fans show strongest brand affinity for Shalwar kameez (2.02×), Sari (1.53×), and Baby powder (4.48×) over the country average.
Child care fans in India are most concentrated in Karnataka (reach ~600K), Uttar Pradesh (reach ~400K), and Maharashtra (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Child care itself, the audience over-indexes on Sari (1.53×), Baby powder (4.48×), Pregnancy (2.83×), and Parenting (1.77×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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