A data profile of the people who buy, follow and care about Child care in Finland — modelled from more than twelve digital signal sources. Child care has an estimated audience of 506,736 people in Finland.
Child care has an estimated audience of 506,736 people in Finland. 77.7% are female, 22.3% are male, average age 45.2. Top brand affinities: Helsinki, Parenting, Stockmann, Marimekko, Child.
Top brand affinities include Helsinki, Parenting, Stockmann, with strongest over-indexing on Helsinki (1.58× the country average).
Demographically, the Child care audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Child care fan in Finland is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Helsinki.
The key figures that characterise the Child care profile in Finland.
77.7% are female, 22.3% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 45.2 |
| Estimated audience size | 506,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Child care audience comes from Finland.
| Country | Share |
|---|---|
| United States | 13.2% |
| Japan | 7.9% |
| Brazil | 5.2% |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parental leave | Kids & Family | 3.60× | ||
| 02 | Baby food | Kids & Family | 3.17× | ||
| 03 | Infant clothing | Kids & Family | 3.03× | ||
| 04 | Kindergarten | Kids & Family | 2.56× | ||
| 05 | Kaksplus | News | 2.50× | ||
| 06 | Children's clothing | Fashion & Accessoires | 2.40× | ||
| 07 | Parenting | Kids & Family | 2.16× | ||
| 08 | Parent | Kids & Family | 2.08× | ||
| 09 | Bed | Home & Garden | 1.88× | ||
| 10 | H&M | Shopping | 1.76× | ||
| 11 | Lindex | Fashion & Accessoires | 1.74× | ||
| 12 | Fatherhood | Kids & Family | 1.74× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.70× | ||
| 14 | Iittala | Home & Garden | 1.69× | ||
| 15 | Stockmann | Shopping | 1.63× | ||
| 16 | Helsinki | Travel & Leisure | 1.58× | ||
| 17 | Child | Kids & Family | 1.58× | ||
| 18 | Marimekko | Home & Garden | 1.56× | ||
| 19 | Sokos | Shopping | 1.54× | ||
| 20 | Vasabladet | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Creativity | OPEN | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.