A data profile of the people who buy, follow and care about Child care in South Africa — modelled from more than twelve digital signal sources. Child care has an estimated audience of 1,148,872 people in South Africa.
Child care has an estimated audience of 1,148,872 people in South Africa. 77.0% are female, 23.0% are male, average age 36.8. Top brand affinities: Parenting, Mr. Price, Mr Price / MRP, Toddler, Ackermans.
Top brand affinities include Parenting, Mr. Price, Mr Price / MRP, with strongest over-indexing on Parenting (2.1× the country average).
Demographically, the Child care audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Child care fan in South Africa is more female, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Parenting.
The key figures that characterise the Child care profile in South Africa.
77.0% are female, 23.0% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 36.8 |
| Estimated audience size | 1,148,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 12% | |
| 50+ | 17% |
of the worldwide Child care audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parenting styles | Kids & Family | 4.32× | ||
| 02 | Child development | Business & Career | 3.77× | ||
| 03 | Baby powder | Kids & Family | 3.76× | ||
| 04 | Pampers | Kids & Family | 3.40× | ||
| 05 | Toddler | Kids & Family | 2.84× | ||
| 06 | Multiple birth | Kids & Family | 2.30× | ||
| 07 | Shampoo | Beauty & Wellness | 2.29× | ||
| 08 | Parenting | Kids & Family | 2.10× | ||
| 09 | Facial | Beauty & Wellness | 1.94× | ||
| 10 | Pregnancy | Kids & Family | 1.80× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.79× | ||
| 12 | Edgars | Shopping | 1.72× | ||
| 13 | Lace wig | Beauty & Wellness | 1.70× | ||
| 14 | Steve Madden | Fashion & Accessoires | 1.70× | ||
| 15 | Ackermans | Shopping | 1.68× | ||
| 16 | Mr. Price | Fashion & Accessoires | 1.60× | ||
| 17 | Mr Price / MRP | Brand | 1.58× | ||
| 18 | Hair care | Beauty & Wellness | 1.57× | ||
| 19 | Wig | Beauty & Wellness | 1.57× | ||
| 20 | Skin care | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Travelling | THRILL | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.46× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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