Rascasse Audience Intelligence

Facial Audience in South Africa

A data profile of the people who buy, follow and care about Facial in South Africa — modelled from more than twelve digital signal sources. Facial has an estimated audience of 1,171,217 people in South Africa.

#1among Treatment in South Africa
#447among Topic in South Africa
#13in Beauty & Wellness

Facial has an estimated audience of 1,171,217 people in South Africa. 78.3% are female, 21.7% are male, average age 37.0.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Facial profile in South Africa.

Audience size
1.2M
in South Africa
Gender
78.3%
21.7% male
Age
37.0
average years
Country rank
#633
Topic in South Africa
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facial fans

78.3% are female, 21.7% are male, average age 37.0.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Facial audience in South Africa
MetricValue
Female78.3%
Male21.7%
Average age37.0
Estimated audience size1,171,217
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Facial audience in South Africa
Age bracketShare%
16-1921%
20-2928%
30-3920%
40-4913%
50+19%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Facial audience comes from South Africa.

Worldwide audience distribution share by country for Facial
CountryShare
United States18.5%
Japan6.1%
United Kingdom4.6%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Facial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →