Rascasse Audience Intelligence

Facial Audience in Indonesia

A data profile of the people who buy, follow and care about Facial in Indonesia — modelled from more than twelve digital signal sources. Facial has an estimated audience of 4,625,942 people in Indonesia.

#1among Treatment in Indonesia
#276among Topic in Indonesia
#10in Beauty & Wellness

The average Facial fan in Indonesia is 36.4 years old, more female, and lives primarily in East Java.

The audience is concentrated in East Java, Central Java, West Java.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Facial profile in Indonesia.

Audience size
4.6M
in Indonesia
Gender
72.2%♀
27.8% male
Age
36.4
average years
Country rank
#376
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facial fans

72.2% are female, 27.8% are male, average age 36.4.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Facial audience in Indonesia
MetricValue
Female72.2%
Male27.8%
Average age36.4
Estimated audience size4,625,942
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Facial audience in Indonesia
Age bracketShare%
16-1916%
20-2930%
30-3925%
40-4919%
50+10%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Facial audience comes from Indonesia.

Worldwide audience distribution share by country for Facial
CountryShare
United States18.5%
Japan6.1%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facial audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Facial fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~500K5.73×
02Special Region of Yogyakarta~100K1.39×
03West Nusa Tenggara~80K1.36×
04Central Java~600K1.33×
05East Java~600K1.21×
06Riau Islands~60K1.20×
07Jakarta~400K1.08×
08Banten~200K1.06×
09Central Kalimantan~40K1.04×
10North Kalimantan~10K1.00×
11East Kalimantan~70K0.99×
12Bangka-Belitung Islands~20K0.98×
13South Kalimantan~60K0.97×
14West Kalimantan~60K0.94×
15South Sumatra~100K0.93×
16Lampung~90K0.93×
17Bengkulu~30K0.93×
18West Papua~10K0.92×
19Jambi~50K0.91×
20Riau~100K0.90×
21North Sumatra~200K0.88×
22West Sulawesi~20K0.88×
23Papua (province)~20K0.86×
24Gorontalo (disambiguation)(2)~20K0.86×
25North Maluku~10K0.84×
26Central Sulawesi~40K0.83×
27Maluku~20K0.82×
28Southeast Sulawesi~30K0.81×
29West Java~600K0.78×
30North Sulawesi~40K0.78×
31Aceh~50K0.75×
32East Nusa Tenggara~40K0.75×
33West Sumatra~60K0.72×
34South Sulawesi~100K0.71×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Treatment audiences in Indonesia

See Facial audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Facial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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