Rascasse Audience Intelligence

Shopping Audience in Indonesia

A data profile of the people who buy, follow and care about Shopping in Indonesia — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 20,363,260 people in Indonesia.

#1among Lifestyle cluster in Indonesia
#2among Topic in Indonesia
#1in Shopping

The average Shopping fan in Indonesia is 35.2 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Shopping · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Shopping profile in Indonesia.

Audience size
20.4M
in Indonesia
Gender
47.2%♀
52.8% male
Age
35.2
average years
Country rank
#6
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping fans

47.2% are female, 52.8% are male, average age 35.2.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Shopping audience in Indonesia
MetricValue
Female47.2%
Male52.8%
Average age35.2
Estimated audience size20,363,260
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Shopping audience in Indonesia
Age bracketShare%
16-1922%
20-2930%
30-3923%
40-4915%
50+10%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Shopping audience comes from Indonesia.

Worldwide audience distribution share by country for Shopping
CountryShare
United States21.8%
Japan7.1%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Shopping fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~1.5M3.29×
02West Nusa Tenggara~400K1.53×
03Central Kalimantan~200K1.12×
04South Sulawesi~600K1.06×
05Jambi~200K1.02×
06Bengkulu~200K1.02×
07Bangka-Belitung Islands~100K1.02×
08East Nusa Tenggara~200K1.01×
09West Kalimantan~300K1.00×
10Riau Islands~200K1.00×
11West Sulawesi~80K0.99×
12South Kalimantan~300K0.98×
13Maluku~90K0.98×
14Central Sulawesi~200K0.96×
15Southeast Sulawesi~100K0.96×
16North Sumatra~900K0.95×
17Lampung~400K0.95×
18Riau~400K0.93×
19West Papua~60K0.93×
20Gorontalo (disambiguation)(2)~80K0.92×
21Central Java~2M0.91×
22Papua (province)~100K0.90×
23North Kalimantan~60K0.90×
24East Java~2M0.89×
25South Sumatra~400K0.89×
26North Sulawesi~200K0.89×
27West Sumatra~300K0.87×
28East Kalimantan~300K0.86×
29Banten~700K0.84×
30North Maluku~60K0.84×
31West Java~2.5M0.79×
32Jakarta~1.5M0.77×
33Aceh~200K0.77×
34Special Region of Yogyakarta~300K0.76×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Indonesia

See Shopping audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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