A data profile of the people who buy, follow and care about Consumer electronics in Indonesia — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 19,065,422 people in Indonesia.
The average Consumer electronics fan in Indonesia is 35.1 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the Consumer electronics profile in Indonesia.
44.8% are female, 55.2% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 35.1 |
| Estimated audience size | 19,065,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Consumer electronics audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
Where the Consumer electronics audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Papua (province) | ~100K | 1.11× | |
| 02 | Maluku | ~100K | 1.11× | |
| 03 | Riau Islands | ~200K | 1.08× | |
| 04 | Southeast Sulawesi | ~200K | 1.04× | |
| 05 | North Kalimantan | ~60K | 1.03× | |
| 06 | East Nusa Tenggara | ~200K | 1.02× | |
| 07 | North Sulawesi | ~200K | 1.01× | |
| 08 | Central Sulawesi | ~200K | 1.01× | |
| 09 | West Sulawesi | ~80K | 1.01× | |
| 10 | West Sumatra | ~300K | 1.00× | |
| 11 | Jambi | ~200K | 1.00× | |
| 12 | Central Kalimantan | ~200K | 1.00× | |
| 13 | Bengkulu | ~200K | 1.00× | |
| 14 | Bangka-Belitung Islands | ~90K | 1.00× | |
| 15 | Gorontalo (disambiguation)(2) | ~80K | 1.00× | |
| 16 | West Papua | ~60K | 1.00× | |
| 17 | South Sumatra | ~500K | 0.99× | |
| 18 | Riau | ~500K | 0.99× | |
| 19 | Lampung | ~400K | 0.99× | |
| 20 | West Kalimantan | ~300K | 0.99× | |
| 21 | Aceh | ~300K | 0.99× | |
| 22 | South Kalimantan | ~200K | 0.99× | |
| 23 | West Nusa Tenggara | ~200K | 0.99× | |
| 24 | East Kalimantan | ~300K | 0.98× | |
| 25 | South Sulawesi | ~500K | 0.97× | |
| 26 | Bali | ~400K | 0.97× | |
| 27 | Special Region of Yogyakarta | ~300K | 0.97× | |
| 28 | North Sumatra | ~900K | 0.95× | |
| 29 | Banten | ~700K | 0.94× | |
| 30 | Central Java | ~1.5M | 0.91× | |
| 31 | East Java | ~2M | 0.90× | |
| 32 | Jakarta | ~1.5M | 0.90× | |
| 33 | West Java | ~2.5M | 0.82× | |
| 34 | North Maluku | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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