Rascasse Audience Intelligence

Consumer electronics Audience in Switzerland

A data profile of the people who buy, follow and care about Consumer electronics in Switzerland — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 4,479,405 people in Switzerland.

#13among Lifestyle cluster in Switzerland
#14among Topic in Switzerland
#1in Technology & Electronics

The average Consumer electronics fan in Switzerland is 42.1 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Demographically, the Consumer electronics audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Consumer electronics profile in Switzerland.

Audience size
4.5M
in Switzerland
Gender
51.6%♀
48.4% male
Age
42.1
average years
Country rank
#32
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer electronics fans

51.6% are female, 48.4% are male, average age 42.1.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Consumer electronics audience in Switzerland
MetricValue
Female51.6%
Male48.4%
Average age42.1
Estimated audience size4,479,405
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Consumer electronics audience in Switzerland
Age bracketShare%
16-1912%
20-2919%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Consumer electronics audience comes from Switzerland.

Worldwide audience distribution share by country for Consumer electronics
CountryShare
United States20.2%
Japan7.0%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer electronics audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Consumer electronics fans by region: top regions in Switzerland
#RegionReachAffinity×
01Schaffhausen~40K1.16×
02Canton of Zug~60K1.08×
03Schwyz~70K1.07×
04Neuchatel~100K1.05×
05Graubünden~100K1.03×
06Thurgau~100K1.01×
07Solothurn~100K1.01×
08Basel-Landschaft~100K1.00×
09Basel-City~200K0.99×
10Fribourg~200K0.99×
11Valais~200K0.98×
12Luzern~200K0.97×
13Canton of St. Gallen~200K0.96×
14Ticino~200K0.96×
15Aargau~300K0.95×
16Canton of Geneva~300K0.94×
17Vaud~400K0.92×
18Canton of Bern~400K0.91×
19Canton of Zürich~700K0.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer electronics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
Healthy LifestyleBALANCE0.90×
Social Media UsageJOY0.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer electronics audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.44×
Price SensitivityPREMIUM0.63×
Early Adopter MentalityPOWER0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Switzerland

See Consumer electronics audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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