A data profile of the people who buy, follow and care about Consumer electronics in Poland — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 12,371,724 people in Poland.
Consumer electronics has an estimated audience of 12,371,724 people in Poland. 56.3% are female, 43.7% are male, average age 39.5. Top brand affinities: Evening gown, Human swimming, Little black dress, Intelligence, Online shopping malls.
Top brand affinities include Evening gown, Human swimming, Little black dress, with strongest over-indexing on Evening gown (1.72× the country average).
Demographically, the Consumer electronics audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
The typical Consumer electronics fan in Poland is more female, around 39.5 years old, with strong Individualism tendencies and a notable affinity for Evening gown.
The key figures that characterise the Consumer electronics profile in Poland.
56.3% are female, 43.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 39.5 |
| Estimated audience size | 12,371,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Consumer electronics audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
The strongest cross-interests of the Consumer electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evening gown | Fashion & Accessoires | 1.72× | ||
| 02 | Poet shirt | Fashion & Accessoires | 1.72× | ||
| 03 | Craps | Games | 1.64× | ||
| 04 | South China Sea | Travel & Leisure | 1.64× | ||
| 05 | Broadcast journalism | Movies & TV | 1.60× | ||
| 06 | Mount Airy Casino Resort | Travel & Leisure | 1.60× | ||
| 07 | Little black dress | Fashion & Accessoires | 1.58× | ||
| 08 | Online shopping malls | Shopping | 1.57× | ||
| 09 | Pocono Mountains | Travel & Leisure | 1.56× | ||
| 10 | Human swimming | Sports | 1.54× | ||
| 11 | Intelligence | Health | 1.53× | ||
| 12 | Neckline | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.21× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Early Adopter Mentality | POWER | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.66× | |
| Price Sensitivity | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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