Rascasse Audience Intelligence

Consumer electronics Audience in Poland

A data profile of the people who buy, follow and care about Consumer electronics in Poland — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 12,371,724 people in Poland.

#10among Lifestyle cluster in Poland
#12among Topic in Poland
#1in Technology & Electronics

Consumer electronics has an estimated audience of 12,371,724 people in Poland. 56.3% are female, 43.7% are male, average age 39.5. Top brand affinities: Evening gown, Human swimming, Little black dress, Intelligence, Online shopping malls.

Top brand affinities include Evening gown, Human swimming, Little black dress, with strongest over-indexing on Evening gown (1.72× the country average).

Demographically, the Consumer electronics audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

The typical Consumer electronics fan in Poland is more female, around 39.5 years old, with strong Individualism tendencies and a notable affinity for Evening gown.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Consumer electronics profile in Poland.

Audience size
12.4M
in Poland
Gender
56.3%
43.7% male
Age
39.5
average years
Country rank
#20
Topic in Poland
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer electronics fans

56.3% are female, 43.7% are male, average age 39.5.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Consumer electronics audience in Poland
MetricValue
Female56.3%
Male43.7%
Average age39.5
Estimated audience size12,371,724
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Consumer electronics audience in Poland
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4921%
50+20%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Consumer electronics audience comes from Poland.

Worldwide audience distribution share by country for Consumer electronics
CountryShare
United States20.2%
Japan7.0%
India5.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumer electronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumer electronics audience
#·InterestCategoryAffinity×
01Evening gownFashion & Accessoires1.72×
02Poet shirtFashion & Accessoires1.72×
03CrapsGames1.64×
04South China SeaTravel & Leisure1.64×
05Broadcast journalismMovies & TV1.60×
06Mount Airy Casino ResortTravel & Leisure1.60×
07Little black dressFashion & Accessoires1.58×
08Online shopping mallsShopping1.57×
09Pocono MountainsTravel & Leisure1.56×
10Human swimmingSports1.54×
11IntelligenceHealth1.53×
12NecklineFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer electronics audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.21×
Urban LifestyleOPEN0.87×
Early Adopter MentalityPOWER0.85×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer electronics audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.66×
Price SensitivityPREMIUM0.67×
Design AffinityPREMIUM0.69×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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