A data profile of the people who buy, follow and care about Consumer electronics in Norway — modelled from more than twelve digital signal sources. Consumer electronics has an estimated audience of 2,970,400 people in Norway.
Consumer electronics has an estimated audience of 2,970,400 people in Norway. 50.7% are female, 49.3% are male, average age 44.5. Top brand affinities: Mobile phones, Social network, Smartphones, Pharmakon.
Top brand affinities include Mobile phones, Social network, Smartphones, with strongest over-indexing on Mobile phones (1.55× the country average).
Demographically, the Consumer electronics audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Consumer electronics fan in Norway is balanced, around 44.5 years old, with strong Social Media Usage tendencies and a notable affinity for Mobile phones.
The key figures that characterise the Consumer electronics profile in Norway.
50.7% are female, 49.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 44.5 |
| Estimated audience size | 2,970,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Consumer electronics audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.0% |
| India | 5.9% |
The strongest cross-interests of the Consumer electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pharmakon | Music & Radio | 1.57× | ||
| 02 | Mobile phones | Technology & Electronics | 1.55× | ||
| 03 | Smartphones | Technology & Electronics | 1.52× | ||
| 04 | Social network | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Travelling | THRILL | 0.62× | |
| Patriotism | CONSERVATISM | 0.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.27× | |
| Patriotism | CONSERVATISM | 0.47× | |
| Travelling | THRILL | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Consumer electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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