A data profile of the people who buy, follow and care about Smartphones in Norway — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 1,604,313 people in Norway.
Smartphones has an estimated audience of 1,604,313 people in Norway. 50.4% are female, 49.6% are male, average age 45.5. Top brand affinities: Family car, Sustainable energy, Wi-Fi, Home insurance, Application programming interface.
Top brand affinities include Family car, Sustainable energy, Wi-Fi, with strongest over-indexing on Family car (1.72× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Smartphones fan in Norway is balanced, around 45.5 years old, with strong Social Media Usage tendencies and a notable affinity for Family car.
The key figures that characterise the Smartphones profile in Norway.
50.4% are female, 49.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 45.5 |
| Estimated audience size | 1,604,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Smartphones audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waze | Internet & Social Media | 1.84× | ||
| 02 | Wischmopp | Home & Garden | 1.75× | ||
| 03 | Mop | Home & Garden | 1.74× | ||
| 04 | Family car | Cars & Mobility | 1.72× | ||
| 05 | Energy conservation | Home & Garden | 1.69× | ||
| 06 | Home insurance | Business & Career | 1.64× | ||
| 07 | GSM | Technology & Electronics | 1.63× | ||
| 08 | Security alarm | Home & Garden | 1.63× | ||
| 09 | Application programming interface | Technology & Electronics | 1.60× | ||
| 10 | Sustainable energy | Home & Garden | 1.58× | ||
| 11 | Western Union | Business & Career | 1.58× | ||
| 12 | Cough | Health | 1.58× | ||
| 13 | Closeout (sale) | Fashion & Accessoires | 1.58× | ||
| 14 | Sofa bed | Home & Garden | 1.56× | ||
| 15 | Det Norske Veritas | Business & Career | 1.55× | ||
| 16 | Landlord | Home & Garden | 1.54× | ||
| 17 | Wi-Fi | Technology & Electronics | 1.52× | ||
| 18 | Fillet (cut) | Food & Beverages | 1.52× | ||
| 19 | C (programming language) | Technology & Electronics | 1.52× | ||
| 20 | Further education | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.18× | |
| Travelling | THRILL | 0.90× | |
| Patriotism | CONSERVATISM | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Travelling | THRILL | 0.90× | |
| Social Media Usage | JOY | 1.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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