A data profile of the people who buy, follow and care about Smartphones in Denmark — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 1,795,430 people in Denmark.
Smartphones has an estimated audience of 1,795,430 people in Denmark. 50.0% are female, 50.0% are male, average age 44.6. Top brand affinities: Wi-Fi, GSM, Waze, Marvels, Bugatti Chiron.
Top brand affinities include Wi-Fi, GSM, Waze, with strongest over-indexing on Wi-Fi (1.5× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
The typical Smartphones fan in Denmark is balanced, around 44.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Wi-Fi.
The key figures that characterise the Smartphones profile in Denmark.
50.0% are female, 50.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 44.6 |
| Estimated audience size | 1,795,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Smartphones audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waze | Internet & Social Media | 1.76× | ||
| 02 | IdeaPad | Technology & Electronics | 1.56× | ||
| 03 | GSM | Technology & Electronics | 1.55× | ||
| 04 | Marvels | Literature | 1.55× | ||
| 05 | Bugatti Chiron | Cars & Mobility | 1.54× | ||
| 06 | Wi-Fi | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Social Media Usage | JOY | 0.77× | |
| Early Adopter Mentality | POWER | 0.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.57× | |
| Convenience Orientation | PREMIUM | 0.59× | |
| Urban Lifestyle | OPEN | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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