A data profile of the people who buy, follow and care about Smartphones in Argentina — modelled from more than twelve digital signal sources. Smartphones has an estimated audience of 3,307,078 people in Argentina.
Smartphones has an estimated audience of 3,307,078 people in Argentina. 52.8% are female, 47.2% are male, average age 38.1. Top brand affinities: Waze, EMC Corporation, Lock screen, Wefix.
Top brand affinities include Waze, EMC Corporation, Lock screen, with strongest over-indexing on Waze (1.53× the country average).
Demographically, the Smartphones audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Sports Activity.
The typical Smartphones fan in Argentina is balanced, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for Waze.
The key figures that characterise the Smartphones profile in Argentina.
52.8% are female, 47.2% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 38.1 |
| Estimated audience size | 3,307,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Smartphones audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 17.2% |
| India | 5.4% |
| Italy | 4.8% |
The strongest cross-interests of the Smartphones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lock screen | Technology & Electronics | 1.80× | ||
| 02 | Wefix | Technology & Electronics | 1.80× | ||
| 03 | EMC Corporation | Technology & Electronics | 1.63× | ||
| 04 | Waze | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.06× | |
| Sports Activity | POWER | 1.02× | |
| Risk Appetite | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Individualism | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Smartphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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