A data profile of the people who buy, follow and care about Sports and outdoors in Argentina — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 5,908,123 people in Argentina.
Sports and outdoors has an estimated audience of 5,908,123 people in Argentina. 53.6% are female, 46.4% are male, average age 36.9.
Demographically, the Sports and outdoors audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The key figures that characterise the Sports and outdoors profile in Argentina.
53.6% are female, 46.4% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 36.9 |
| Estimated audience size | 5,908,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Sports and outdoors audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.98× | |
| Risk Appetite | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.98× | |
| Risk Appetite | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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