Sports and outdoors Audience in Germany
Sports and outdoors has an estimated audience of 37,119,565 people in Germany. 50.5% are female, 49.5% are male, average age 37.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Castorama, PSV Eindhoven, Teyana Taylor, FIFA Women's World Cup, Sessùn.
The average Sports and outdoors fan in Germany is 37.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Castorama, PSV Eindhoven, Teyana Taylor, with strongest over-indexing on Castorama (84× the country average). Demographically, the Sports and outdoors audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports and outdoors fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 37.6 |
| Estimated audience size | 37,119,565 |
Audience persona
The typical Sports and outdoors fan in Germany is balanced, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Castorama.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 6,748,243 | 1.33× |
| Bayern | 5,802,955 | 0.97× |
| Nordrhein-Westfalen | 5,645,107 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Castorama | 84× | Shopping |
| PSV Eindhoven | 73.33× | Sports |
| Teyana Taylor | 67.06× | Movies & TV |
| FIFA Women's World Cup | 58.67× | Sports |
| Sessùn | 83.63× | Fashion & Accessoires |
| R.S.C. Anderlecht | 59.67× | Sports |
| K.A.A. Gent | 66.67× | Sports |
| Club Brugge KV | 60.25× | Sports |
| Monte Carlo Rally | 68× | Sports |
| Tyler Perry | 28.8× | Movies & TV |
| Transgender activism | 35× | Politics & Society |
| Tongue piercing | 58.67× | Fashion & Accessoires |
| Black Friday (shopping) | 3.24× | Shopping |
| Tagesschau | 1.75× | Movies & TV |
| Discount stores | 1.6× | Shopping |
| Transfermarkt | 2× | Sports |
| Lingerie | 2.3× | Fashion & Accessoires |
| Paid content | 58.67× | Internet & Social Media |
| Targobank | 2.05× | Business & Career |
| RTL Television | 1.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.14 |
| Price Sensitivity | PREMIUM | 1.11 |
| Career Orientation | POWER | 1 |
| Pet Ownership | JOY | 0.98 |
| Convenience Orientation | PREMIUM | 0.94 |
| Family Orientation | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
See Sports and outdoors audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sports and outdoors have in Germany?
Sports and outdoors has an estimated audience of 37,119,565 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Sports and outdoors fans?
50.5% of Sports and outdoors fans are female, 49.5% are male, with an average age of 37.6 years.
Which brands do Sports and outdoors fans like most?
Sports and outdoors fans show strongest brand affinity for Castorama (84×), PSV Eindhoven (73.33×), and Teyana Taylor (67.06×) over the country average.
Where do Sports and outdoors fans live in Germany?
Sports and outdoors fans in Germany are most concentrated in Baden-Württemberg (reach 6,748,243), Bayern (reach 5,802,955), and Nordrhein-Westfalen (reach 5,645,107). These three regions account for the largest share of the active audience.
What other brands do Sports and outdoors fans also like?
Beyond Sports and outdoors itself, the audience over-indexes on PSV Eindhoven (73.33×), Teyana Taylor (67.06×), FIFA Women's World Cup (58.67×), and Sessùn (83.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.