Climate change Audience in Germany
Climate change has an estimated audience of 1,378,648 people in Germany. 56.2% are female, 43.8% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Intergovernmental Panel on Climate Change, Environmental health, Business, Live events, Shopping.
The average Climate change fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Intergovernmental Panel on Climate Change, Environmental health, Business, with strongest over-indexing on Intergovernmental Panel on Climate Change (38.5× the country average). Demographically, the Climate change audience skews more female with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Climate change fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 36.1 |
| Estimated audience size | 1,378,648 |
Audience persona
The typical Climate change fan in Germany is more female, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Intergovernmental Panel on Climate Change.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 374,417 | 1.24× |
| Bayern | 231,053 | 1.04× |
| Baden-Württemberg | 205,316 | 1.09× |
| Niedersachsen | 157,960 | 1.18× |
| Hessen | 105,747 | 1.01× |
| Rheinland-Pfalz | 67,004 | 0.97× |
| Berlin | 57,390 | 0.93× |
| Sachsen | 53,553 | 0.79× |
| Schleswig-Holstein | 51,114 | 1.03× |
| Brandenburg | 39,308 | 0.92× |
| Hamburg | 37,762 | 1.21× |
| Thüringen | 30,524 | 0.87× |
| Sachsen-Anhalt | 24,771 | 0.69× |
| Mecklenburg-Vorpommern | 23,125 | 0.88× |
| Saarland | 15,797 | 0.93× |
| Bremen | 14,237 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Intergovernmental Panel on Climate Change | 38.5× | Politics & Society |
| Environmental health | 19.31× | Politics & Society |
| Business | 2.78× | Business & Career |
| Live events | 2.65× | Music & Radio |
| Shopping | 2.36× | Shopping |
| Sports and outdoors | 2.24× | Sports |
| Clothing | 2.41× | Fashion & Accessoires |
| Reading | 2.35× | Literature |
| Music | 2.25× | Business & Career |
| Germany | 2.28× | Travel & Leisure |
| Tagesschau | 2.74× | Movies & TV |
| Beauty | 2.45× | Beauty & Wellness |
| Consumer electronics | 2.31× | Technology & Electronics |
| Online shopping | 2.24× | Shopping |
| Politics of global warming | 31.84× | |
| Education | 3.11× | Business & Career |
| Fitness and wellness | 2.43× | Sports |
| More Nutrition | 3.53× | Health |
| Family and relationships | 2.23× | Kids & Family |
| Adventure | 3.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.78 |
| Sustainability | BALANCE | 3.69 |
| Early Adopter Mentality | POWER | 1.64 |
| Indulgence | JOY | 1.59 |
| Mindfulness | BALANCE | 1.54 |
| Pet Ownership | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 7.4% |
| Germany | 4.8% |
See Climate change audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Climate change have in Germany?
Climate change has an estimated audience of 1,378,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Climate change fans?
56.2% of Climate change fans are female, 43.8% are male, with an average age of 36.1 years.
Which brands do Climate change fans like most?
Climate change fans show strongest brand affinity for Intergovernmental Panel on Climate Change (38.5×), Environmental health (19.31×), and Business (2.78×) over the country average.
Where do Climate change fans live in Germany?
Climate change fans in Germany are most concentrated in Nordrhein-Westfalen (reach 374,417), Bayern (reach 231,053), and Baden-Württemberg (reach 205,316). These three regions account for the largest share of the active audience.
What other brands do Climate change fans also like?
Beyond Climate change itself, the audience over-indexes on Environmental health (19.31×), Business (2.78×), Live events (2.65×), and Shopping (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Climate change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.