Rascasse Audience Intelligence

Climate change Audience in Germany

A data profile of the people who buy, follow and care about Climate change in Germany — modelled from more than twelve digital signal sources. Climate change has an estimated audience of 1,378,648 people in Germany.

#2548among Topic in Germany#344in Home & Garden

The average Climate change fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Intergovernmental Panel on Climate Change, Environmental health, Business, with strongest over-indexing on Intergovernmental Panel on Climate Change (38.5× the country average).

Demographically, the Climate change audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Climate change fan in Germany is more female, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for Intergovernmental Panel on Climate Change.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Climate change profile in Germany.

Audience size
1.4M
in Germany
Gender
56.2%♀
43.8% male
Age
36.1
average years
Country rank
#4828
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Climate change fans

56.2% are female, 43.8% are male, average age 36.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Climate change audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age36.1
Estimated audience size1,378,648
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Climate change audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3917%
40-4918%
50+15%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Climate change audience comes from Germany.

Worldwide audience distribution share by country for Climate change
CountryShare
United States27.5%
United Kingdom7.4%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Climate change audience in Germany is strongest.

Fig. 05

Top regions by affinity

Climate change fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.22×
02Nordrhein-Westfalen~400K1.18×
03Hamburg~40K1.14×
04Niedersachsen~200K1.13×
05Baden-Württemberg~200K1.07×
06Schleswig-Holstein~50K1.04×
07Bayern~200K1.02×
08Hessen~100K0.99×
09Rheinland-Pfalz~70K0.96×
10Berlin~60K0.96×
11Brandenburg~40K0.96×
12Thüringen~30K0.95×
13Saarland~20K0.95×
14Mecklenburg-Vorpommern~20K0.92×
15Sachsen~60K0.82×
16Sachsen-Anhalt~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Climate change, Germany
0.74×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Climate change audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Climate change audience
#·InterestCategoryAffinity×
01Intergovernmental Panel on Climate ChangePolitics & Society38.50×
02Politics of global warmingTopic31.84×
03Environmental healthPolitics & Society19.31×
04More NutritionHealth3.53×
05EducationBusiness & Career3.11×
06AdventureTravel & Leisure3.11×
07BusinessBusiness & Career2.78×
08TagesschauMovies & TV2.74×
09Live eventsMusic & Radio2.65×
10BeautyBeauty & Wellness2.45×
11Fitness and wellnessSports2.43×
12ClothingFashion & Accessoires2.41×
13ShoppingShopping2.36×
14ReadingLiterature2.35×
15Consumer electronicsTechnology & Electronics2.31×
16GermanyTravel & Leisure2.28×
17MusicBusiness & Career2.25×
18Sports and outdoorsSports2.24×
19Online shoppingShopping2.24×
20Family and relationshipsKids & Family2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Climate change audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Climate change audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.95×
Urban LifestyleOPEN1.76×
Career OrientationPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Climate change audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
DIY MentalityTHRILL0.65×
Need for SecurityCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Climate change have in Germany?

Climate change has an estimated audience of 1,378,648 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Climate change fans?

56.2% of Climate change fans are female, 43.8% are male, with an average age of 36.1 years.

03

Which brands do Climate change fans like most?

Climate change fans show strongest brand affinity for Intergovernmental Panel on Climate Change (38.5×), Environmental health (19.31×), and Business (2.78×) over the country average.

04

Where do Climate change fans live in Germany?

Climate change fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Climate change fans also like?

Beyond Climate change itself, the audience over-indexes on Environmental health (19.31×), Business (2.78×), Live events (2.65×), and Shopping (2.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Climate change audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Climate change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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