Clothing Audience in Germany
Clothing has an estimated audience of 31,776,696 people in Germany. 58.6% are female, 41.4% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Otaku, Smiley (singer), Wanderlust, Owner-occupier, Orsay.
The average Clothing fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Otaku, Smiley (singer), Wanderlust, with strongest over-indexing on Otaku (1.74× the country average). Demographically, the Clothing audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Clothing fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 38.9 |
| Estimated audience size | 31,776,696 |
Audience persona
The typical Clothing fan in Germany is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Otaku.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 7,002,452 | 1.01× |
| Bayern | 5,758,513 | 1.13× |
| Baden-Württemberg | 4,757,571 | 1.1× |
| Niedersachsen | 3,286,695 | 1.07× |
| Hessen | 2,476,928 | 1.02× |
| Berlin | 1,837,238 | 1.29× |
| Sachsen | 1,510,674 | 0.97× |
| Rheinland-Pfalz | 1,496,467 | 0.94× |
| Schleswig-Holstein | 1,161,268 | 1.02× |
| Brandenburg | 925,710 | 0.94× |
| Thüringen | 792,091 | 0.98× |
| Hamburg | 746,997 | 1.04× |
| Sachsen-Anhalt | 722,741 | 0.88× |
| Mecklenburg-Vorpommern | 584,069 | 0.96× |
| Saarland | 305,946 | 0.78× |
| Bremen | 283,005 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Otaku | 1.74× | Literature |
| Smiley (singer) | 1.58× | Music & Radio |
| Wanderlust | 1.52× | Sports |
| Owner-occupier | 1.68× | Home & Garden |
| Orsay | 1.59× | Shopping |
| Galeries Lafayette | 1.52× | Shopping |
| Pepco | 1.57× | Fashion & Accessoires |
| Toni Collette | 1.57× | Movies & TV |
| Oz (TV series) | 1.97× | Movies & TV |
| Framing (construction) | 1.58× | Home & Garden |
| Wedding chapel | 1.51× | Kids & Family |
| Footloose (2011 film) | 1.71× | Movies & TV |
| Optimum Nutrition | 1.5× | Health |
| OUTFITTERS | 1.57× | Shopping |
| Gattaca | 1.81× | Movies & TV |
| Civil law (legal system) | 1.51× | Business & Career |
| Samsung TV | 1.54× | Technology & Electronics |
| Recep Tayyip Erdoğan University | 1.79× | Business & Career |
| Little Party Dress | 1.61× | Fashion & Accessoires |
| Princesse tam.tam | 1.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.31 |
| Indulgence | JOY | 1.18 |
| Pet Ownership | JOY | 1.16 |
| Convenience Orientation | PREMIUM | 1.12 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
See Clothing audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Clothing have in Germany?
Clothing has an estimated audience of 31,776,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clothing fans?
58.6% of Clothing fans are female, 41.4% are male, with an average age of 38.9 years.
Which brands do Clothing fans like most?
Clothing fans show strongest brand affinity for Otaku (1.74×), Smiley (singer) (1.58×), and Wanderlust (1.52×) over the country average.
Where do Clothing fans live in Germany?
Clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 7,002,452), Bayern (reach 5,758,513), and Baden-Württemberg (reach 4,757,571). These three regions account for the largest share of the active audience.
What other brands do Clothing fans also like?
Beyond Clothing itself, the audience over-indexes on Smiley (singer) (1.58×), Wanderlust (1.52×), Owner-occupier (1.68×), and Orsay (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.