Wanderlust Audience in Germany
Wanderlust has an estimated audience of 1,897,680 people in Germany. 58.8% are female, 41.2% are male, average age 36.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Home Office, Commercial mortgage, Progressive rock, Unique Gifts.
The average Wanderlust fan in Germany is 36.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Home Office, Commercial mortgage, with strongest over-indexing on Goes (3.57× the country average). Demographically, the Wanderlust audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Wanderlust fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 36.2 |
| Estimated audience size | 1,897,680 |
Audience persona
The typical Wanderlust fan in Germany is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 981,994 | 3.22× |
| Nordrhein-Westfalen | 420,233 | 1.01× |
| Baden-Württemberg | 262,388 | 1.01× |
| Hessen | 179,726 | 1.24× |
| Niedersachsen | 158,122 | 0.86× |
| Berlin | 113,338 | 1.34× |
| Rheinland-Pfalz | 88,977 | 0.94× |
| Sachsen | 74,832 | 0.8× |
| Schleswig-Holstein | 48,887 | 0.72× |
| Hamburg | 45,751 | 1.07× |
| Brandenburg | 41,396 | 0.7× |
| Thüringen | 34,166 | 0.71× |
| Sachsen-Anhalt | 31,286 | 0.64× |
| Mecklenburg-Vorpommern | 18,840 | 0.52× |
| Saarland | 16,432 | 0.71× |
| Bremen | 14,141 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 3.57× | Travel & Leisure |
| Home Office | 1.7× | Business & Career |
| Commercial mortgage | 2.66× | Business & Career |
| Progressive rock | 1.78× | Music & Radio |
| Unique Gifts | 1.5× | Shopping |
| Time (magazine) | 2.18× | News |
| Collectable | 1.58× | Kids & Family |
| Caprivi Strip | 5.57× | |
| Whist | 3.01× | Games |
| Hypertext | 1.62× | Technology & Electronics |
| Samanyolu Haber | 2.43× | Movies & TV |
| Cachorro | 1.87× | Pets & Animals |
| Information sensitivity | 2.78× | Technology & Electronics |
| Pantsuit | 3.44× | Fashion & Accessoires |
| Krasnodar | 4.12× | Travel & Leisure |
| Janitor | 3× | Home & Garden |
| Staycation | 1.8× | Home & Garden |
| Figure painting (hobby) | 1.91× | Arts & Culture |
| Graham Greene (actor) | 1.59× | |
| Hobby Lobby | 2.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2 |
| Travelling | THRILL | 1.8 |
| Sports Activity | POWER | 1.71 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.52 |
| Mindfulness | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| Germany | 11.7% |
| United Kingdom | 8.9% |
See Wanderlust audiences in other countries
More Sports audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wanderlust have in Germany?
Wanderlust has an estimated audience of 1,897,680 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Wanderlust fans?
58.8% of Wanderlust fans are female, 41.2% are male, with an average age of 36.2 years.
Which brands do Wanderlust fans like most?
Wanderlust fans show strongest brand affinity for Goes (3.57×), Home Office (1.7×), and Commercial mortgage (2.66×) over the country average.
Where do Wanderlust fans live in Germany?
Wanderlust fans in Germany are most concentrated in Bayern (reach 981,994), Nordrhein-Westfalen (reach 420,233), and Baden-Württemberg (reach 262,388). These three regions account for the largest share of the active audience.
What other brands do Wanderlust fans also like?
Beyond Wanderlust itself, the audience over-indexes on Home Office (1.7×), Commercial mortgage (2.66×), Progressive rock (1.78×), and Unique Gifts (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wanderlust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.