Wanderlust Audience in United States

Wanderlust has an estimated audience of 5,743,672 people in United States. 68.7% are female, 31.3% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, Enterprise Rent-A-Car, DocuSign, OpenTable.

The average Wanderlust fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, Enterprise Rent-A-Car, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Wanderlust audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Wanderlust fans

Demographic split for Wanderlust audience in United States
MetricValue
Female68.7%
Male31.3%
Average age38.6
Estimated audience size5,743,672

Audience persona

The typical Wanderlust fan in United States is more female, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Wanderlust in United States
RegionReachAffinity
California847,5141.34×
Texas482,1450.98×
Florida361,3090.93×
New York298,9780.93×
Pennsylvania225,7831.17×
Ohio188,0911.06×
Illinois173,9500.91×
North Carolina163,5330.95×
Georgia160,5360.91×
New Jersey153,4041.05×
Arizona151,3661.29×
Michigan147,1380.98×
Washington136,8801.19×
Virginia120,0530.86×
Tennessee117,1261.02×
Massachusetts110,4260.98×
Colorado106,4231.18×
Indiana101,3590.97×
Missouri90,0620.97×
Alabama89,1991.11×
Wisconsin82,4140.95×
Oregon80,2241.22×
Maryland77,9390.79×
Minnesota77,5150.94×
South Carolina75,5190.87×
Louisiana72,3690.98×
Oklahoma68,5671.08×
Kentucky65,8710.91×
Utah59,8111.16×
Arkansas52,9731.12×
Nevada50,7770.91×
Connecticut50,6260.88×
Iowa45,6140.96×
Kansas43,6400.96×
Mississippi38,5190.81×
Idaho34,7361.21×
West Virginia28,8671.08×
New Hampshire28,5681.26×
Nebraska26,1850.91×
Maine25,6041.24×
Hawaii25,1071.02×
New Mexico22,1480.77×
Montana17,0071.07×
Washington, District of Columbia16,5270.96×
Rhode Island15,8540.87×
Alaska14,3441.17×
Delaware11,9900.76×
South Dakota10,2900.78×
Vermont9,8720.98×
North Dakota9,4540.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wanderlust audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Enterprise Rent-A-Car8.88×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.57×Internet & Social Media
Horoscope11.71×Health
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.05×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wanderlust audience
TraitClusterScore
SustainabilityBALANCE2.77
Luxury OrientationPREMIUM2.64
TravellingTHRILL2.33
Risk AppetiteTHRILL2.27
PatriotismCONSERVATISM1.77
Design AffinityPREMIUM1.74

Worldwide distribution

Worldwide audience distribution share by country for Wanderlust
CountryShare
United States35.3%
Germany11.7%
United Kingdom8.9%

See Wanderlust audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Wanderlust have in United States?

Wanderlust has an estimated audience of 5,743,672 people in United States, concentrated in California and Texas.

What is the gender split and age of Wanderlust fans?

68.7% of Wanderlust fans are female, 31.3% are male, with an average age of 38.6 years.

Which brands do Wanderlust fans like most?

Wanderlust fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and Enterprise Rent-A-Car (8.88×) over the country average.

Where do Wanderlust fans live in United States?

Wanderlust fans in United States are most concentrated in California (reach 847,514), Texas (reach 482,145), and Florida (reach 361,309). These three regions account for the largest share of the active audience.

What other brands do Wanderlust fans also like?

Beyond Wanderlust itself, the audience over-indexes on StubHub (15.69×), Enterprise Rent-A-Car (8.88×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wanderlust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.