Rascasse Audience Intelligence

Wanderlust Audience in United States

A data profile of the people who buy, follow and care about Wanderlust in United States — modelled from more than twelve digital signal sources. Wanderlust has an estimated audience of 5,751,823 people in United States.

#156among Website / Newspaper / Magazine in United States#499in Sports

The average Wanderlust fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bath and Bodyworks, Sleeping positions, Enterprise Rent-A-Car, with strongest over-indexing on Bath and Bodyworks (4.69× the country average).

Demographically, the Wanderlust audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wanderlust fan in United States is more female, around 38.6 years old, with strong Travelling tendencies and a notable affinity for Bath and Bodyworks.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wanderlust profile in United States.

Audience size
5.8M
in United States
Gender
68.7%♀
31.3% male
Age
38.6
average years
Country rank
#5908
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wanderlust

68.7% are female, 31.3% are male, average age 38.6.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Wanderlust audience in United States
MetricValue
Female68.7%
Male31.3%
Average age38.6
Estimated audience size5,751,823
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Wanderlust audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4922%
50+17%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Wanderlust audience comes from United States.

Worldwide audience distribution share by country for Wanderlust
CountryShare
United States35.2%
Germany11.6%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wanderlust audience in United States is strongest.

Fig. 05

Top regions by affinity

Wanderlust fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~30K1.30×
02Maine~30K1.30×
03Arizona~100K1.27×
04California~800K1.23×
05Alaska~20K1.23×
06Idaho~30K1.21×
07Oregon~80K1.20×
08Utah~60K1.20×
09Arkansas~60K1.16×
10Pennsylvania~200K1.15×
11Washington~100K1.15×
12Colorado~100K1.12×
13West Virginia~30K1.12×
14Alabama~90K1.11×
15Montana~20K1.09×
16Oklahoma~70K1.06×
17New Jersey~200K1.04×
18Hawaii~30K1.03×
19Louisiana~80K1.02×
20Ohio~200K1.01×
21Vermont~10K1.01×
22Tennessee~100K0.99×
23Indiana~100K0.99×
24Missouri~90K0.97×
25Iowa~50K0.97×
26Kansas~40K0.97×
27Michigan~100K0.96×
28Washington, District of Columbia~20K0.96×
29New York~300K0.95×
30Massachusetts~100K0.95×
31Wisconsin~80K0.95×
32Texas~500K0.92×
33Minnesota~80K0.92×
34Nebraska~30K0.92×
35North Carolina~200K0.91×
36Kentucky~70K0.91×
37Florida~400K0.90×
38Rhode Island~20K0.90×
39Nevada~50K0.89×
40Georgia~200K0.88×
41Connecticut~50K0.87×
42South Dakota~10K0.87×
43North Dakota~10K0.87×
44Illinois~200K0.86×
45South Carolina~70K0.86×
46Mississippi~40K0.86×
47Virginia~100K0.85×
48Delaware~10K0.83×
49Maryland~80K0.80×
50New Mexico~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Wanderlust, United States
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wanderlust audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wanderlust audience
#·InterestCategoryAffinity×
01Sleeping positionsHealth12.50×
02PepcoFashion & Accessoires12.50×
03John CleeseMovies & TV12.50×
04Gerber BabyKids & Family9.65×
05SnappedMovies & TV6.38×
06Bath and BodyworksShopping4.69×
07Minnesota WildSports3.86×
08Enterprise Rent-A-CarCars & Mobility3.80×
09Google NewsNews3.75×
10Gaming computerTechnology & Electronics3.74×
11Backpacking (travel)Travel & Leisure3.20×
12City BankBusiness & Career3.17×
13High schoolBusiness & Career2.66×
14Scooby-DooMovies & TV2.65×
15JetBlueTravel & Leisure2.57×
16PianoMusic & Radio2.41×
17Musical instrumentMusic & Radio1.98×
18Dog walkingPets & Animals1.96×
19Trader Joe'sShopping1.79×
20AldiShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wanderlust audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wanderlust audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.18×
PatriotismCONSERVATISM1.94×
SustainabilityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wanderlust audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
Family OrientationCONSERVATISM0.80×
Convenience OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wanderlust have in United States?

Wanderlust has an estimated audience of 5,751,823 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wanderlust fans?

68.7% of Wanderlust fans are female, 31.3% are male, with an average age of 38.6 years.

03

Which brands do Wanderlust fans like most?

Wanderlust fans show strongest brand affinity for Bath and Bodyworks (4.69×), Sleeping positions (12.5×), and Enterprise Rent-A-Car (3.8×) over the country average.

04

Where do Wanderlust fans live in United States?

Wanderlust fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Wanderlust fans also like?

Beyond Wanderlust itself, the audience over-indexes on Sleeping positions (12.5×), Enterprise Rent-A-Car (3.8×), Google News (3.75×), and Snapped (6.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Wanderlust audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wanderlust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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