Gerber Baby Audience in United States

Gerber Baby logo

Gerber Baby has an estimated audience of 1,763,159 people in United States. 86.6% are female, 13.4% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: natural hair, Look Who's Talking, Girl power, Multiple birth, Obstetrics.

The average Gerber Baby fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include natural hair, Look Who's Talking, Girl power, with strongest over-indexing on natural hair (16.63× the country average). Demographically, the Gerber Baby audience skews more female with an average age of 34.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Gerber Baby fans

Demographic split for Gerber Baby audience in United States
MetricValue
Female86.6%
Male13.4%
Average age34.9
Estimated audience size1,763,159

Audience persona

The typical Gerber Baby fan in United States is more female, around 34.9 years old, with strong DIY Mentality tendencies and a notable affinity for natural hair.

Top regions in United States

Top regions ranked by reach for Gerber Baby in United States
RegionReachAffinity
California221,9721.14×
Texas165,0611.09×
Florida135,6811.14×
New York113,0891.15×
Pennsylvania65,0651.1×
Illinois61,9061.05×
Georgia57,6321.06×
North Carolina56,1201.06×
Ohio53,9180.99×
New Jersey49,6831.11×
Michigan46,5971.01×
Virginia42,8531×
Tennessee41,6681.18×
Massachusetts39,7751.15×
Washington34,7760.98×
Arizona34,2770.95×
Indiana33,2701.03×
Maryland30,6351.01×
Missouri29,1221.02×
South Carolina27,4481.03×
Alabama27,2141.1×
Louisiana26,8001.18×
Colorado25,2510.91×
Kentucky24,2901.1×
Minnesota23,0640.91×
Wisconsin22,6460.85×
Connecticut19,7861.12×
Oklahoma19,4831×
Oregon17,7210.88×
Utah17,4521.11×
Mississippi16,4691.13×
Arkansas15,4511.06×
Nevada15,3460.9×
Iowa14,4120.99×
Kansas11,9820.86×
Idaho8,8461×
Nebraska8,4000.95×
West Virginia7,8710.96×
New Mexico7,4660.84×
New Hampshire7,2271.04×
Hawaii6,7600.89×
Maine5,9290.94×
Rhode Island5,7671.03×
Washington, District of Columbia4,7380.89×
Montana4,5780.94×
Delaware4,3090.89×
South Dakota3,5280.87×
Alaska3,2020.85×
North Dakota3,1650.87×
Vermont2,6370.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gerber Baby audience
BrandAffinityCategory
natural hair16.63×Beauty & Wellness
Look Who's Talking62×Movies & TV
Girl power20×Politics & Society
Multiple birth13.37×Kids & Family
Obstetrics13.61×Kids & Family
Conservation (ethic)15.04×Politics & Society
HiPP77.32×Kids & Family
COSCO17.27×Business & Career
Waist cincher13.7×Fashion & Accessoires
Wedding & event planning13.87×Kids & Family
JoJo Siwa9.08×Movies & TV
Wanderlust9.65×Sports
Penaten116.61×Kids & Family
Childbirth3.67×Kids & Family
Cloth diaper8.03×Kids & Family
Certified teacher9.26×Business & Career
Food1.65×Food & Beverages
Offspring3.24×Home & Garden
1080i2.93×Technology & Electronics
Prenatal care10.43×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gerber Baby audience
TraitClusterScore
DIY MentalityTHRILL1.49
Design AffinityPREMIUM1.48
Healthy LifestyleBALANCE1.47
Family OrientationCONSERVATISM1.45
CreativityOPEN1.37
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Gerber Baby
CountryShare
United States87.5%
Canada8.1%
Philippines1.1%

See Gerber Baby audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Gerber Baby have in United States?

Gerber Baby has an estimated audience of 1,763,159 people in United States, concentrated in California and Texas.

What is the gender split and age of Gerber Baby fans?

86.6% of Gerber Baby fans are female, 13.4% are male, with an average age of 34.9 years.

Which brands do Gerber Baby fans like most?

Gerber Baby fans show strongest brand affinity for natural hair (16.63×), Look Who's Talking (62×), and Girl power (20×) over the country average.

Where do Gerber Baby fans live in United States?

Gerber Baby fans in United States are most concentrated in California (reach 221,972), Texas (reach 165,061), and Florida (reach 135,681). These three regions account for the largest share of the active audience.

What other brands do Gerber Baby fans also like?

Beyond Gerber Baby itself, the audience over-indexes on Look Who's Talking (62×), Girl power (20×), Multiple birth (13.37×), and Obstetrics (13.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gerber Baby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.