Rascasse Audience Intelligence

Gerber Baby Target Market in United States

A data profile of the people who buy, follow and care about Gerber Baby in United States — modelled from more than twelve digital signal sources. Gerber Baby has an estimated audience of 1,772,912 people in United States.

#1606among Brand in United States#328in Kids & Family

The average Gerber Baby fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include natural hair, Look Who's Talking, Girl power, with strongest over-indexing on natural hair (16.63× the country average).

Demographically, the Gerber Baby audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gerber Baby fan in United States is more female, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for natural hair.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gerber Baby profile in United States.

Audience size
1.8M
in United States
Gender
86.6%♀
13.4% male
Age
34.9
average years
Country rank
#15642
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gerber Baby

86.6% are female, 13.4% are male, average age 34.9.

Fig. 02

Gender split

86.6%
Female
13.4%
Male
Demographic split for Gerber Baby audience in United States
MetricValue
Female86.6%
Male13.4%
Average age34.9
Estimated audience size1,772,912
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Gerber Baby audience in United States
Age bracketShare%
16-1925%
20-2927%
30-3922%
40-4915%
50+11%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Gerber Baby audience comes from United States.

Worldwide audience distribution share by country for Gerber Baby
CountryShare
United States84.2%
Canada7.7%
Australia3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gerber Baby audience in United States is strongest.

Fig. 05

Top regions by affinity

Gerber Baby customers by region in United States
#RegionReachAffinity×
01Louisiana~30K1.15×
02Tennessee~40K1.13×
03Mississippi~20K1.13×
04Connecticut~20K1.12×
05Massachusetts~40K1.11×
06New York~100K1.10×
07Florida~100K1.09×
08Alabama~30K1.09×
09Utah~20K1.09×
10California~200K1.08×
11Arkansas~20K1.08×
12New Jersey~50K1.07×
13Kentucky~20K1.07×
14Texas~200K1.06×
15Rhode Island~6K1.06×
16Pennsylvania~60K1.05×
17Georgia~60K1.03×
18Idaho~9K1.02×
19West Virginia~8K1.02×
20New Hampshire~7K1.02×
21Michigan~50K1.01×
22Indiana~30K1.01×
23South Carolina~30K1.01×
24North Carolina~50K1.00×
25Oklahoma~20K1.00×
26Maine~6K1.00×
27Missouri~30K0.99×
28North Dakota~4K0.99×
29Illinois~60K0.98×
30Maryland~30K0.98×
31Montana~5K0.98×
32Ohio~50K0.97×
33Iowa~10K0.97×
34Nebraska~9K0.97×
35Virginia~40K0.96×
36South Dakota~4K0.95×
37Alaska~4K0.95×
38Vermont~3K0.95×
39Washington~30K0.94×
40Minnesota~20K0.94×
41Oregon~20K0.94×
42Delaware~5K0.94×
43Hawaii~7K0.93×
44Arizona~30K0.92×
45Kansas~10K0.92×
46Nevada~20K0.91×
47New Mexico~8K0.90×
48Washington, District of Columbia~5K0.90×
49Colorado~20K0.89×
50Wisconsin~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Gerber Baby, United States
0.87×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gerber Baby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gerber Baby audience
#·InterestCategoryAffinity×
01PenatenKids & Family116.61×
02HiPPKids & Family77.32×
03Look Who's TalkingMovies & TV62.00×
04Girl powerPolitics & Society20.00×
05COSCOBusiness & Career17.27×
06natural hairBeauty & Wellness16.63×
07Conservation (ethic)Politics & Society15.04×
08Wedding & event planningKids & Family13.87×
09Waist cincherFashion & Accessoires13.70×
10ObstetricsKids & Family13.61×
11Multiple birthKids & Family13.37×
12Hello BabyKids & Family11.91×
13WanderlustSports9.65×
14Certified teacherBusiness & Career9.26×
15JoJo SiwaMovies & TV9.08×
16Cloth diaperKids & Family8.03×
17Chuck E. Cheese'sFood & Beverages5.25×
18ChildbirthKids & Family3.67×
19OffspringHome & Garden3.24×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gerber Baby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gerber Baby audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.43×
ExtroversionTHRILL1.26×
CreativityOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gerber Baby audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.85×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gerber Baby's target market in United States?

Gerber Baby's target market in United States covers an estimated 1,772,912 people, concentrated in California and Texas.

02

What is the gender split and age of Gerber Baby customers?

86.6% of the Gerber Baby audience are female, 13.4% are male, with an average age of 34.9 years.

03

Which brands do Gerber Baby fans like most?

Gerber Baby fans show strongest brand affinity for natural hair (16.63×), Look Who's Talking (62×), and Girl power (20×) over the country average.

04

Where do Gerber Baby fans live in United States?

Gerber Baby fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gerber Baby fans also like?

Beyond Gerber Baby itself, the audience over-indexes on Look Who's Talking (62×), Girl power (20×), HiPP (77.32×), and Multiple birth (13.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Gerber Baby audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gerber Baby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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