Rascasse Audience Intelligence

Obstetrics Audience in United States

A data profile of the people who buy, follow and care about Obstetrics in United States — modelled from more than twelve digital signal sources. Obstetrics has an estimated audience of 4,698,070 people in United States.

#3925among Topic in United States#189in Kids & Family

The average Obstetrics fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child development, Mothercare, Scooby-Doo, with strongest over-indexing on Child development (14.42× the country average).

Demographically, the Obstetrics audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Obstetrics fan in United States is more female, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Obstetrics profile in United States.

Audience size
4.7M
in United States
Gender
88.2%♀
11.8% male
Age
37.1
average years
Country rank
#7050
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Obstetrics fans

88.2% are female, 11.8% are male, average age 37.1.

Fig. 02

Gender split

88.2%
Female
11.8%
Male
Demographic split for Obstetrics audience in United States
MetricValue
Female88.2%
Male11.8%
Average age37.1
Estimated audience size4,698,070
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Obstetrics audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Obstetrics audience comes from United States.

Worldwide audience distribution share by country for Obstetrics
CountryShare
United States16.1%
Brazil7.8%
Italy3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Obstetrics audience in United States is strongest.

Fig. 05

Top regions by affinity

Obstetrics fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K1.50×
02Washington~100K1.39×
03California~600K1.14×
04Georgia~200K1.12×
05Oregon~60K1.12×
06Arkansas~40K1.11×
07Idaho~30K1.10×
08Texas~400K1.08×
09Washington, District of Columbia~20K1.07×
10Virginia~100K1.06×
11Illinois~200K1.05×
12Massachusetts~100K1.05×
13Maryland~80K1.05×
14Louisiana~60K1.05×
15Mississippi~40K1.05×
16Florida~300K1.04×
17New York~300K1.04×
18Connecticut~50K1.04×
19Utah~40K1.03×
20Alaska~10K1.02×
21Minnesota~70K1.01×
22Missouri~80K1.00×
23North Dakota~10K1.00×
24North Carolina~100K0.99×
25New Jersey~100K0.99×
26Oklahoma~50K0.98×
27Kansas~40K0.98×
28Hawaii~20K0.98×
29Colorado~70K0.97×
30Montana~10K0.96×
31Arizona~90K0.95×
32Alabama~60K0.95×
33Rhode Island~10K0.95×
34Pennsylvania~100K0.94×
35Michigan~100K0.94×
36Nebraska~20K0.94×
37West Virginia~20K0.94×
38Tennessee~90K0.93×
39Wisconsin~70K0.93×
40Iowa~40K0.93×
41Vermont~8K0.93×
42Ohio~100K0.92×
43South Dakota~10K0.92×
44Indiana~80K0.91×
45Delaware~10K0.91×
46Kentucky~50K0.90×
47Maine~20K0.90×
48South Carolina~60K0.88×
49Nevada~40K0.84×
50New Hampshire~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Obstetrics, United States
0.83×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Obstetrics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Obstetrics audience
#·InterestCategoryAffinity×
01CougarKids & Family20.00×
02Pep GuardiolaSports20.00×
03Kevin De BruyneSports20.00×
04Nanny McPheeMovies & TV20.00×
05Antoine GriezmannSports20.00×
06Wayne RooneySports19.46×
07Armageddon (1998 film)Movies & TV18.19×
08Zinedine ZidaneSports16.21×
09Child developmentBusiness & Career14.42×
10Chevy TrucksCars & Mobility14.19×
11MothercareKids & Family13.93×
12Gerber BabyKids & Family13.61×
13SnappedMovies & TV7.26×
14Scooby-DooMovies & TV6.61×
15Child safety seatKids & Family6.15×
16Baby foodKids & Family5.26×
17KindergartenKids & Family4.05×
18Bath and BodyworksShopping3.92×
19Nordstrom rackFashion & Accessoires2.75×
20Pizza HutFood & Beverages2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Obstetrics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Obstetrics audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.46×
Price SensitivityPREMIUM1.46×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Obstetrics audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Early Adopter MentalityPOWER0.86×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Obstetrics have in United States?

Obstetrics has an estimated audience of 4,698,070 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Obstetrics fans?

88.2% of Obstetrics fans are female, 11.8% are male, with an average age of 37.1 years.

03

Which brands do Obstetrics fans like most?

Obstetrics fans show strongest brand affinity for Child development (14.42×), Mothercare (13.93×), and Scooby-Doo (6.61×) over the country average.

04

Where do Obstetrics fans live in United States?

Obstetrics fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Obstetrics fans also like?

Beyond Obstetrics itself, the audience over-indexes on Mothercare (13.93×), Scooby-Doo (6.61×), Cougar (20×), and Armageddon (1998 film) (18.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Obstetrics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Obstetrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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