Wayne Rooney Audience in United States

Wayne Rooney logo

Wayne Rooney has an estimated audience of 785,844 people in United States. 36.2% are female, 63.8% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Sundar Pichai, Fred (footballer), French hip hop, Nani, Ian Wright.

The average Wayne Rooney fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sundar Pichai, Fred (footballer), French hip hop, with strongest over-indexing on Sundar Pichai (170.41× the country average). Demographically, the Wayne Rooney audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Wayne Rooney fans

Demographic split for Wayne Rooney audience in United States
MetricValue
Female36.2%
Male63.8%
Average age35.6
Estimated audience size785,844

Audience persona

The typical Wayne Rooney fan in United States is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sundar Pichai.

Top regions in United States

Top regions ranked by reach for Wayne Rooney in United States
RegionReachAffinity
California129,8291.5×
Texas85,1651.26×
New York76,9151.75×
Florida69,2751.3×
Illinois36,4121.39×
New Jersey32,3541.62×
Virginia27,3951.43×
Georgia27,2751.13×
Pennsylvania27,0841.02×
Massachusetts25,1461.62×
North Carolina24,5391.04×
Ohio22,5370.93×
Maryland20,0981.49×
Washington19,7511.25×
Michigan18,9710.92×
Arizona15,6510.98×
Indiana13,1540.92×
Tennessee13,1310.83×
Colorado12,8391.04×
Connecticut11,6131.47×
Minnesota11,2311×
Missouri11,1280.88×
South Carolina9,8750.84×
Wisconsin9,7830.83×
Oregon9,6821.07×
Kentucky8,6790.88×
Nevada7,8421.03×
Alabama7,3870.67×
Utah7,0421×
Oklahoma6,8890.79×
Louisiana6,5000.64×
Washington, District of Columbia5,4722.32×
Kansas5,1940.84×
Iowa5,0000.77×
Arkansas4,1260.64×
New Hampshire3,0951×
Nebraska3,0850.78×
Mississippi3,0690.47×
Maine2,8011×
Rhode Island2,7681.11×
Idaho2,7100.69×
New Mexico2,6490.67×
Hawaii2,4120.71×
Delaware2,1220.98×
West Virginia2,0450.56×
Vermont1,4701.07×
Montana1,2760.59×
Alaska1,0540.63×
South Dakota1,0210.56×
North Dakota9480.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wayne Rooney audience
BrandAffinityCategory
Sundar Pichai170.41×Business & Career
Fred (footballer)113.27×Sports
French hip hop32.89×Music & Radio
Nani179.33×Sports
Ian Wright179.68×Sports
Bologna F.C. 1909155.31×Sports
Real Betis87.75×Sports
Atlético Madrid47.21×Sports
Eric Cantona181.29×Sports
Jesse Lingard183.39×Sports
David Beckham44.32×Sports
Crystal Palace F.C.64.1×Sports
Paul Scholes216.73×Sports
Sergio Ramos66.89×Sports
Aston Villa F.C.53.97×Sports
Javier Mascherano163.57×Sports
Gary Neville175.73×Sports
Atalanta B.C.97.8×Sports
Ryan Giggs203.25×Sports
Kelis85.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wayne Rooney audience
TraitClusterScore
Early Adopter MentalityPOWER1.37
Luxury OrientationPREMIUM1.37
SustainabilityBALANCE1.26
Career OrientationPOWER1.23
LGBTQ+ IdentityOPEN1.22
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Wayne Rooney
CountryShare
United Kingdom23.8%
United States13.3%
Germany3.8%

See Wayne Rooney audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Wayne Rooney have in United States?

Wayne Rooney has an estimated audience of 785,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Wayne Rooney fans?

36.2% of Wayne Rooney fans are female, 63.8% are male, with an average age of 35.6 years.

Which brands do Wayne Rooney fans like most?

Wayne Rooney fans show strongest brand affinity for Sundar Pichai (170.41×), Fred (footballer) (113.27×), and French hip hop (32.89×) over the country average.

Where do Wayne Rooney fans live in United States?

Wayne Rooney fans in United States are most concentrated in California (reach 129,829), Texas (reach 85,165), and New York (reach 76,915). These three regions account for the largest share of the active audience.

What other brands do Wayne Rooney fans also like?

Beyond Wayne Rooney itself, the audience over-indexes on Fred (footballer) (113.27×), French hip hop (32.89×), Nani (179.33×), and Ian Wright (179.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wayne Rooney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.