Nani Audience in United States
Nani has an estimated audience of 397,323 people in United States. 40.0% are female, 60.0% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Wayne Rooney, Owen Wilson, Thierry Henry, Christian Pulisic, Autism Awareness.
The average Nani fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wayne Rooney, Owen Wilson, Thierry Henry, with strongest over-indexing on Wayne Rooney (141.5× the country average). Demographically, the Nani audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Nani fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 32.8 |
| Estimated audience size | 397,323 |
Audience persona
The typical Nani fan in United States is more male, around 32.8 years old, with strong Mindfulness tendencies and a notable affinity for Wayne Rooney.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 57,374 | 1.31× |
| Texas | 49,684 | 1.45× |
| Florida | 28,180 | 1.05× |
| New York | 24,813 | 1.12× |
| North Carolina | 17,529 | 1.47× |
| Illinois | 16,740 | 1.26× |
| Georgia | 15,307 | 1.25× |
| Ohio | 13,720 | 1.12× |
| New Jersey | 13,370 | 1.32× |
| Pennsylvania | 12,963 | 0.97× |
| Virginia | 12,268 | 1.27× |
| Michigan | 10,320 | 0.99× |
| Massachusetts | 10,281 | 1.31× |
| Washington | 10,036 | 1.26× |
| Indiana | 9,046 | 1.25× |
| Wisconsin | 9,014 | 1.51× |
| Arizona | 8,513 | 1.05× |
| Maryland | 8,337 | 1.22× |
| Tennessee | 7,032 | 0.88× |
| Missouri | 5,863 | 0.92× |
| Utah | 5,700 | 1.6× |
| Minnesota | 5,573 | 0.98× |
| Colorado | 5,454 | 0.87× |
| South Carolina | 4,910 | 0.82× |
| Connecticut | 4,544 | 1.14× |
| Kentucky | 4,365 | 0.88× |
| Oregon | 4,354 | 0.96× |
| Alabama | 4,328 | 0.78× |
| Louisiana | 4,207 | 0.82× |
| Oklahoma | 3,921 | 0.89× |
| Nevada | 3,732 | 0.97× |
| Kansas | 2,931 | 0.94× |
| Hawaii | 2,845 | 1.67× |
| Iowa | 2,715 | 0.83× |
| Arkansas | 2,627 | 0.8× |
| Mississippi | 2,086 | 0.64× |
| Idaho | 1,910 | 0.96× |
| New Mexico | 1,599 | 0.8× |
| Nebraska | 1,565 | 0.79× |
| New Hampshire | 1,313 | 0.84× |
| Washington, District of Columbia | 1,309 | 1.1× |
| Rhode Island | 1,196 | 0.95× |
| West Virginia | 1,105 | 0.6× |
| Delaware | 1,044 | 0.95× |
| Maine | 940 | 0.66× |
| Montana | 637 | 0.58× |
| Alaska | 615 | 0.72× |
| South Dakota | 607 | 0.66× |
| North Dakota | 526 | 0.64× |
| Vermont | 452 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wayne Rooney | 141.5× | Sports |
| Owen Wilson | 42.17× | Movies & TV |
| Thierry Henry | 103.45× | Sports |
| Christian Pulisic | 70.41× | Sports |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Kia Sportage | 37.94× | Cars & Mobility |
| Copa del Rey | 49.87× | Sports |
| Katie Holmes | 20.71× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| FIFA World Cup | 4.97× | Sports |
| Robert Lewandowski | 38.52× | Sports |
| CONCACAF Champions Cup | 28.43× | Sports |
| Income tax | 13.19× | Business & Career |
| Isla Fisher | 15.75× | Movies & TV |
| David de Gea | 69.54× | Sports |
| Paris Saint-Germain | 11.85× | Sports |
| Honda HR-V | 25.29× | Cars & Mobility |
| Viber | 20× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.54 |
| Indulgence | JOY | 1.36 |
| Urban Lifestyle | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.32 |
| Spirituality | BALANCE | 1.24 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 54.2% |
| United States | 10.0% |
| Japan | 4.8% |
See Nani audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- Manchester United F.C. (18,105,333)
Frequently asked questions
How many fans does Nani have in United States?
Nani has an estimated audience of 397,323 people in United States, concentrated in California and Texas.
What is the gender split and age of Nani fans?
40.0% of Nani fans are female, 60.0% are male, with an average age of 32.8 years.
Which brands do Nani fans like most?
Nani fans show strongest brand affinity for Wayne Rooney (141.5×), Owen Wilson (42.17×), and Thierry Henry (103.45×) over the country average.
Where do Nani fans live in United States?
Nani fans in United States are most concentrated in California (reach 57,374), Texas (reach 49,684), and Florida (reach 28,180). These three regions account for the largest share of the active audience.
What other brands do Nani fans also like?
Beyond Nani itself, the audience over-indexes on Owen Wilson (42.17×), Thierry Henry (103.45×), Christian Pulisic (70.41×), and Autism Awareness (19.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.