Rascasse Audience Intelligence

Nani Audience in United States

A data profile of the people who buy, follow and care about Nani in United States — modelled from more than twelve digital signal sources. Nani has an estimated audience of 336,600 people in United States.

#480among Soccer in United States#11360among Person in United States#4551in Sports

The average Nani fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Owen Wilson, Wayne Rooney, Thierry Henry, with strongest over-indexing on Owen Wilson (78.48× the country average).

Demographically, the Nani audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nani fan in United States is more male, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for Owen Wilson.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nani profile in United States.

Audience size
337K
in United States
Gender
40.0%♀
60.0% male
Age
32.8
average years
Country rank
#45548
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nani fans

40.0% are female, 60.0% are male, average age 32.8.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Nani audience in United States
MetricValue
Female40.0%
Male60.0%
Average age32.8
Estimated audience size336,600
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Nani audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Nani audience comes from United States.

Worldwide audience distribution share by country for Nani
CountryShare
India49.5%
United States9.1%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nani audience in United States is strongest.

Fig. 05

Top regions by affinity

Nani fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.86×
02Utah~6K1.60×
03Wisconsin~9K1.44×
04Texas~50K1.33×
05North Carolina~20K1.27×
06New Jersey~10K1.23×
07Washington~10K1.21×
08Massachusetts~9K1.21×
09California~50K1.19×
10Illinois~20K1.19×
11Virginia~10K1.19×
12Indiana~8K1.17×
13Georgia~10K1.16×
14Maryland~8K1.16×
15Ohio~10K1.12×
16Connecticut~4K1.08×
17Idaho~2K1.03×
18New York~20K1.02×
19Arizona~8K1.02×
20Alaska<1K1.01×
21Washington, District of Columbia~1K1.00×
22Delaware~1K1.00×
23Florida~30K0.98×
24Michigan~10K0.98×
25Oregon~4K0.98×
26Minnesota~5K0.96×
27Rhode Island~1K0.95×
28Pennsylvania~10K0.93×
29Missouri~6K0.93×
30Nevada~4K0.93×
31Kansas~3K0.92×
32New Mexico~2K0.91×
33New Hampshire~1K0.90×
34Vermont<1K0.90×
35Tennessee~7K0.88×
36Kentucky~4K0.88×
37Oklahoma~4K0.88×
38Arkansas~3K0.88×
39North Dakota<1K0.88×
40Colorado~5K0.87×
41Iowa~3K0.87×
42Nebraska~2K0.87×
43Louisiana~4K0.86×
44South Dakota<1K0.86×
45Alabama~5K0.85×
46Maine~1K0.85×
47South Carolina~5K0.83×
48Montana<1K0.83×
49West Virginia~1K0.77×
50Mississippi~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Nani, United States
0.76×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nani audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nani audience
#·InterestCategoryAffinity×
01Wayne RooneySports179.33×
02Thierry HenrySports138.21×
03Jérôme BoatengSports112.13×
04Owen WilsonMovies & TV78.48×
05David de GeaSports72.20×
06Manuel NeuerSports57.67×
07CasemiroSports52.53×
08Katie HolmesMovies & TV51.52×
09Sadio ManéSports43.33×
10Robert LewandowskiSports38.68×
11Southampton F.C.Sports37.16×
12Christian PulisicSports36.00×
13West Ham United F.C.Sports34.81×
14FC Schalke 04Sports27.89×
15Leicester City F.C.Sports26.04×
16Isla FisherMovies & TV19.45×
17RonaldinhoSports16.74×
18FIFA Club World CupSports16.25×
19Paris Saint-GermainSports13.09×
20Alison BrieMovies & TV9.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nani audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nani audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
MindfulnessBALANCE1.63×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nani audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nani have in United States?

Nani has an estimated audience of 336,600 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nani fans?

40.0% of Nani fans are female, 60.0% are male, with an average age of 32.8 years.

03

Which brands do Nani fans like most?

Nani fans show strongest brand affinity for Owen Wilson (78.48×), Wayne Rooney (179.33×), and Thierry Henry (138.21×) over the country average.

04

Where do Nani fans live in United States?

Nani fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nani fans also like?

Beyond Nani itself, the audience over-indexes on Wayne Rooney (179.33×), Thierry Henry (138.21×), Katie Holmes (51.52×), and Christian Pulisic (36×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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