Rascasse Audience Intelligence

Isla Fisher Audience in United States

A data profile of the people who buy, follow and care about Isla Fisher in United States — modelled from more than twelve digital signal sources. Isla Fisher has an estimated audience of 4,145,237 people in United States.

#328among Actor Actress or TV Star in United States#960among Person in United States#859in Movies & TV

The average Isla Fisher fan in United States is 34.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alison Brie, Jay Baruchel, Luke Wilson, with strongest over-indexing on Alison Brie (333.79× the country average).

Demographically, the Isla Fisher audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Isla Fisher fan in United States is more male, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Alison Brie.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Isla Fisher profile in United States.

Audience size
4.1M
in United States
Gender
35.8%♀
64.2% male
Age
34.0
average years
Country rank
#7821
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Isla Fisher fans

35.8% are female, 64.2% are male, average age 34.0.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Isla Fisher audience in United States
MetricValue
Female35.8%
Male64.2%
Average age34.0
Estimated audience size4,145,237
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Isla Fisher audience in United States
Age bracketShare%
16-1925%
20-2928%
30-3924%
40-4918%
50+5%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Isla Fisher audience comes from United States.

Worldwide audience distribution share by country for Isla Fisher
CountryShare
United States37.8%
United Kingdom8.0%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Isla Fisher audience in United States is strongest.

Fig. 05

Top regions by affinity

Isla Fisher fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.38×
02Idaho~30K1.27×
03Colorado~80K1.21×
04Montana~10K1.18×
05Oregon~60K1.17×
06Washington~100K1.14×
07Minnesota~70K1.14×
08Missouri~80K1.13×
09North Dakota~10K1.12×
10Arizona~90K1.10×
11Nebraska~20K1.10×
12Kansas~40K1.09×
13New Hampshire~20K1.09×
14Oklahoma~50K1.08×
15Wisconsin~70K1.07×
16New Mexico~20K1.06×
17Iowa~40K1.05×
18Michigan~100K1.04×
19Indiana~80K1.04×
20Alaska~9K1.04×
21Illinois~100K1.01×
22Ohio~100K1.01×
23Massachusetts~80K1.01×
24South Dakota~10K1.01×
25Tennessee~80K1.00×
26Vermont~7K0.99×
27Pennsylvania~100K0.98×
28Maine~10K0.98×
29California~500K0.97×
30Kentucky~50K0.97×
31Texas~300K0.95×
32Nevada~40K0.95×
33Arkansas~30K0.95×
34North Carolina~100K0.94×
35West Virginia~20K0.94×
36Connecticut~40K0.93×
37Virginia~90K0.92×
38Rhode Island~10K0.91×
39New Jersey~100K0.89×
40New York~200K0.88×
41South Carolina~60K0.87×
42Hawaii~20K0.86×
43Florida~200K0.85×
44Alabama~50K0.85×
45Louisiana~50K0.83×
46Maryland~60K0.82×
47Georgia~100K0.81×
48Delaware~10K0.81×
49Washington, District of Columbia~10K0.80×
50Mississippi~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Isla Fisher, United States
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Isla Fisher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Isla Fisher audience
#·InterestCategoryAffinity×
01Jay BaruchelMovies & TV600.21×
02Chris O'DowdMovies & TV542.07×
03Alison BrieMovies & TV333.79×
04Luke WilsonMovies & TV322.41×
05Tim MeadowsMovies & TV292.01×
06Rob RiggleMovies & TV235.13×
07Vince VaughnMovies & TV231.57×
08Joel EdgertonMovies & TV213.23×
09Megan MullallyMovies & TV204.27×
10Elizabeth DebickiMovies & TV188.58×
11Danny McBrideMovies & TV181.69×
12Leslie MannMovies & TV180.26×
13Will ArnettMovies & TV178.14×
14Carey MulliganMovies & TV170.46×
15Elizabeth BanksMovies & TV144.93×
16Eugene LevyMovies & TV129.79×
17Seth GreenMovies & TV122.77×
18Bill HaderMovies & TV122.57×
19Jason SegelMovies & TV119.35×
20Sacha Baron CohenMovies & TV98.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Isla Fisher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Isla Fisher audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.80×
Luxury OrientationPREMIUM1.54×
ExtroversionTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Isla Fisher audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.04×
PatriotismCONSERVATISM1.11×
Healthy LifestyleBALANCE1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Isla Fisher have in United States?

Isla Fisher has an estimated audience of 4,145,237 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Isla Fisher fans?

35.8% of Isla Fisher fans are female, 64.2% are male, with an average age of 34.0 years.

03

Which brands do Isla Fisher fans like most?

Isla Fisher fans show strongest brand affinity for Alison Brie (333.79×), Jay Baruchel (600.21×), and Luke Wilson (322.41×) over the country average.

04

Where do Isla Fisher fans live in United States?

Isla Fisher fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Isla Fisher fans also like?

Beyond Isla Fisher itself, the audience over-indexes on Jay Baruchel (600.21×), Luke Wilson (322.41×), Vince Vaughn (231.57×), and Chris O'Dowd (542.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Isla Fisher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Isla Fisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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