Obstetrics Audience in Germany
Obstetrics has an estimated audience of 1,044,576 people in Germany. 86.6% are female, 13.4% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Romper suit, Real property, Baby food, Bassinet.
The average Obstetrics fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Romper suit, Real property, with strongest over-indexing on Western Union (11.95× the country average). Demographically, the Obstetrics audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Obstetrics fans
| Metric | Value |
|---|---|
| Female | 86.6% |
| Male | 13.4% |
| Average age | 34.8 |
| Estimated audience size | 1,044,576 |
Audience persona
The typical Obstetrics fan in Germany is more female, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 229,009 | 1× |
| Bayern | 209,153 | 1.25× |
| Baden-Württemberg | 162,625 | 1.14× |
| Hessen | 124,620 | 1.57× |
| Berlin | 92,068 | 1.97× |
| Niedersachsen | 81,946 | 0.81× |
| Rheinland-Pfalz | 50,922 | 0.97× |
| Sachsen | 43,859 | 0.86× |
| Schleswig-Holstein | 30,330 | 0.81× |
| Hamburg | 29,864 | 1.27× |
| Brandenburg | 22,036 | 0.68× |
| Sachsen-Anhalt | 18,372 | 0.68× |
| Thüringen | 17,526 | 0.66× |
| Mecklenburg-Vorpommern | 10,455 | 0.52× |
| Saarland | 10,394 | 0.81× |
| Bremen | 9,041 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 11.95× | Business & Career |
| Romper suit | 14.48× | Fashion & Accessoires |
| Real property | 9.01× | Home & Garden |
| Baby food | 6.61× | Kids & Family |
| Bassinet | 13.69× | Kids & Family |
| Diaper | 10.1× | Kids & Family |
| Child care | 6.69× | Kids & Family |
| Baby transport | 8.74× | Kids & Family |
| Pampers | 6.69× | Kids & Family |
| Parental leave | 6.45× | Kids & Family |
| Rossmann | 3.23× | Shopping |
| Ernsting's family | 4.47× | Shopping |
| Bored Panda | 12.65× | Internet & Social Media |
| Children's clothing | 3.95× | Fashion & Accessoires |
| Mothercare | 7.16× | Kids & Family |
| Deichmann | 2.86× | Shopping |
| C&A | 3.3× | Shopping |
| Child development | 3.71× | Business & Career |
| Powdered milk | 7.5× | Kids & Family |
| Tagesschau | 1.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.02 |
| DIY Mentality | THRILL | 1.49 |
| Creativity | OPEN | 1.45 |
| Healthy Lifestyle | BALANCE | 1.42 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Pet Ownership | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 7.8% |
| Italy | 3.7% |
See Obstetrics audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Obstetrics have in Germany?
Obstetrics has an estimated audience of 1,044,576 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Obstetrics fans?
86.6% of Obstetrics fans are female, 13.4% are male, with an average age of 34.8 years.
Which brands do Obstetrics fans like most?
Obstetrics fans show strongest brand affinity for Western Union (11.95×), Romper suit (14.48×), and Real property (9.01×) over the country average.
Where do Obstetrics fans live in Germany?
Obstetrics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 229,009), Bayern (reach 209,153), and Baden-Württemberg (reach 162,625). These three regions account for the largest share of the active audience.
What other brands do Obstetrics fans also like?
Beyond Obstetrics itself, the audience over-indexes on Romper suit (14.48×), Real property (9.01×), Baby food (6.61×), and Bassinet (13.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Obstetrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.