Child care Audience in Germany
Child care has an estimated audience of 4,945,372 people in Germany. 71.6% are female, 28.4% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Barbie, Infant bodysuit, Baby food, Diaper bag, Parental leave.
The average Child care fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Barbie, Infant bodysuit, Baby food, with strongest over-indexing on Barbie (8.27× the country average). Demographically, the Child care audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Child care fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 40.3 |
| Estimated audience size | 4,945,372 |
Audience persona
The typical Child care fan in Germany is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,271,299 | 1.17× |
| Baden-Württemberg | 962,910 | 1.43× |
| Bayern | 950,758 | 1.2× |
| Niedersachsen | 519,165 | 1.08× |
| Hessen | 487,386 | 1.29× |
| Rheinland-Pfalz | 275,719 | 1.11× |
| Berlin | 199,405 | 0.9× |
| Schleswig-Holstein | 194,732 | 1.1× |
| Sachsen | 183,586 | 0.76× |
| Hamburg | 114,854 | 1.03× |
| Brandenburg | 109,940 | 0.72× |
| Sachsen-Anhalt | 95,228 | 0.74× |
| Thüringen | 93,322 | 0.74× |
| Saarland | 69,748 | 1.15× |
| Mecklenburg-Vorpommern | 51,061 | 0.54× |
| Bremen | 44,078 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 8.27× | Movies & TV |
| Infant bodysuit | 13.14× | Kids & Family |
| Baby food | 7.51× | Kids & Family |
| Diaper bag | 10.7× | Kids & Family |
| Parental leave | 9.09× | Kids & Family |
| Powdered milk | 13.12× | Kids & Family |
| Infant bed | 9.89× | Home & Garden |
| Child development | 6.25× | Business & Career |
| Child safety seat | 8.92× | Kids & Family |
| Babywearing | 9.2× | Kids & Family |
| Baby powder | 9.11× | Kids & Family |
| Early childhood education | 10.06× | Business & Career |
| Pre-kindergarten | 6.44× | Kids & Family |
| Childhood | 4.08× | Kids & Family |
| Romper suit | 11.04× | Fashion & Accessoires |
| Bassinet | 10.75× | Kids & Family |
| Baby toys | 12.86× | Kids & Family |
| Maternity hospital | 13.88× | Kids & Family |
| Toddler | 4.52× | Kids & Family |
| Educational toy | 9.06× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.72 |
| Indulgence | JOY | 1.7 |
| DIY Mentality | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.47 |
| Creativity | OPEN | 1.34 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
See Child care audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Child care have in Germany?
Child care has an estimated audience of 4,945,372 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Child care fans?
71.6% of Child care fans are female, 28.4% are male, with an average age of 40.3 years.
Which brands do Child care fans like most?
Child care fans show strongest brand affinity for Barbie (8.27×), Infant bodysuit (13.14×), and Baby food (7.51×) over the country average.
Where do Child care fans live in Germany?
Child care fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,271,299), Baden-Württemberg (reach 962,910), and Bayern (reach 950,758). These three regions account for the largest share of the active audience.
What other brands do Child care fans also like?
Beyond Child care itself, the audience over-indexes on Infant bodysuit (13.14×), Baby food (7.51×), Diaper bag (10.7×), and Parental leave (9.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.