A data profile of the people who buy, follow and care about Child care in Brazil — modelled from more than twelve digital signal sources. Child care has an estimated audience of 8,254,056 people in Brazil.
The average Child care fan in Brazil is 40.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Child development, Children's clothing, Galinha Pintadinha, with strongest over-indexing on Child development (3.05× the country average).
Demographically, the Child care audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Child care fan in Brazil is more female, around 40.9 years old, with strong Creativity tendencies and a notable affinity for Child development.
The key figures that characterise the Child care profile in Brazil.
78.4% are female, 21.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 40.9 |
| Estimated audience size | 8,254,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Child care audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
Where the Child care audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.08× | |
| 02 | Rondônia | ~70K | 1.07× | |
| 03 | Roraima | ~20K | 1.07× | |
| 04 | Amazonas | ~200K | 1.06× | |
| 05 | Alagoas | ~100K | 1.06× | |
| 06 | Rio Grande do Norte | ~100K | 1.04× | |
| 07 | Mato Grosso do Sul | ~100K | 1.04× | |
| 08 | Paraíba | ~200K | 1.02× | |
| 09 | Piauí | ~100K | 1.02× | |
| 10 | Sergipe | ~90K | 1.01× | |
| 11 | Tocantins | ~50K | 1.00× | |
| 12 | Amapá | ~30K | 1.00× | |
| 13 | Acre | ~30K | 1.00× | |
| 14 | Maranhão | ~200K | 0.98× | |
| 15 | Espírito Santo | ~200K | 0.98× | |
| 16 | Mato Grosso | ~200K | 0.98× | |
| 17 | Pernambuco | ~400K | 0.96× | |
| 18 | Pará | ~300K | 0.96× | |
| 19 | Ceará | ~300K | 0.95× | |
| 20 | Goiás | ~300K | 0.95× | |
| 21 | Bahia | ~500K | 0.93× | |
| 22 | Santa Catarina | ~400K | 0.93× | |
| 23 | Rio Grande do Sul | ~400K | 0.92× | |
| 24 | Paraná | ~500K | 0.91× | |
| 25 | Minas Gerais | ~800K | 0.88× | |
| 26 | Rio de Janeiro | ~700K | 0.88× | |
| 27 | São Paulo | ~2M | 0.85× |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 4.30× | ||
| 02 | Infant bed | Home & Garden | 4.00× | ||
| 03 | Kindergarten | Kids & Family | 3.30× | ||
| 04 | Educational toy | Kids & Family | 3.15× | ||
| 05 | Child development | Business & Career | 3.05× | ||
| 06 | Noticias (magazine) | Website / Newspaper / Magazine | 2.65× | ||
| 07 | Primary education | Kids & Family | 2.63× | ||
| 08 | Galinha Pintadinha | Movies & TV | 2.52× | ||
| 09 | Children's clothing | Fashion & Accessoires | 2.44× | ||
| 10 | Parenting | Kids & Family | 2.05× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 2.05× | ||
| 12 | Parent | Kids & Family | 1.76× | ||
| 13 | Wholesale | Fashion & Accessoires | 1.71× | ||
| 14 | Arezzo | Travel & Leisure | 1.71× | ||
| 15 | Pedagogy | Kids & Family | 1.66× | ||
| 16 | Discounting | Shopping | 1.58× | ||
| 17 | Personal care | Health | 1.55× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.53× | ||
| 19 | O Boticário | Shopping | 1.53× | ||
| 20 | Barbie | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.34× | |
| Price Sensitivity | PREMIUM | 1.30× | |
| Mindfulness | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Career Orientation | POWER | 0.64× |
Child care has an estimated audience of 8,254,056 people in Brazil, concentrated in São Paulo and Minas Gerais.
78.4% of Child care fans are female, 21.6% are male, with an average age of 40.9 years.
Child care fans show strongest brand affinity for Child development (3.05×), Children's clothing (2.44×), and Galinha Pintadinha (2.52×) over the country average.
Child care fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~800K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Child care itself, the audience over-indexes on Children's clothing (2.44×), Galinha Pintadinha (2.52×), Barbie (1.52×), and Kindergarten (3.3×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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