A data profile of the people who buy, follow and care about Noticias (magazine) in Brazil — modelled from more than twelve digital signal sources. Noticias (magazine) has an estimated audience of 6,015,595 people in Brazil.
Noticias (magazine) has an estimated audience of 6,015,595 people in Brazil. 51.8% are female, 48.2% are male, average age 33.7. Top brand affinities: Malaysia Airlines, Heidi Klum, Instagram, Converse, Pampers.
Top brand affinities include Malaysia Airlines, Heidi Klum, Instagram, with strongest over-indexing on Malaysia Airlines (12.38× the country average).
Demographically, the Noticias (magazine) audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Creativity, Early Adopter Mentality.
The typical Noticias (magazine) fan in Brazil is balanced, around 33.7 years old, with strong Creativity tendencies and a notable affinity for Malaysia Airlines.
The key figures that characterise the Noticias (magazine) profile in Brazil.
51.8% are female, 48.2% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 33.7 |
| Estimated audience size | 6,015,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 14% | |
| 30-39 | 13% | |
| 40-49 | 14% | |
| 50+ | 16% |
of the worldwide Noticias (magazine) audience comes from Brazil.
| Country | Share |
|---|---|
| Portugal | 20.8% |
| Spain | 18.3% |
| Brazil | 15.6% |
The strongest cross-interests of the Noticias (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heidi Klum | Fashion & Accessoires | 13.68× | ||
| 02 | Malaysia Airlines | Travel & Leisure | 12.38× | ||
| 03 | South African Airways | Travel & Leisure | 11.29× | ||
| 04 | John Wick 2 | Movies & TV | 10.57× | ||
| 05 | Jornal Nacional | Movies & TV | 6.77× | ||
| 06 | Converse | Fashion & Accessoires | 6.46× | ||
| 07 | Pampers | Kids & Family | 5.43× | ||
| 08 | Google Flights | Travel & Leisure | 4.06× | ||
| 09 | Artificial nails | Beauty & Wellness | 3.34× | ||
| 10 | Children's clothing | Fashion & Accessoires | 2.70× | ||
| 11 | Child care | Kids & Family | 2.65× | ||
| 12 | Handbags | Fashion & Accessoires | 2.25× | ||
| 13 | Pop music | Music & Radio | 1.98× | ||
| 14 | Country music | Music & Radio | 1.94× | ||
| 15 | Internet & Social Media | 1.92× | |||
| 16 | Rock music | Music & Radio | 1.92× | ||
| 17 | Shopping malls | Shopping | 1.87× | ||
| 18 | Medicine | Business & Career | 1.73× | ||
| 19 | Fragrances | Beauty & Wellness | 1.65× | ||
| 20 | Personal care | Health | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.69× | |
| Early Adopter Mentality | POWER | 1.55× | |
| DIY Mentality | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Mindfulness | BALANCE | 0.79× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Noticias (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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