A data profile of the people who buy, follow and care about Children's clothing in Brazil — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 11,260,458 people in Brazil.
Children's clothing has an estimated audience of 11,260,458 people in Brazil. 78.6% are female, 21.4% are male, average age 40.8. Top brand affinities: Wholesale, Personal care, Arezzo, Child development, Beauty salons.
Top brand affinities include Wholesale, Personal care, Arezzo, with strongest over-indexing on Wholesale (2.04× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Creativity, Price Sensitivity.
The typical Children's clothing fan in Brazil is more female, around 40.8 years old, with strong Creativity tendencies and a notable affinity for Wholesale.
The key figures that characterise the Children's clothing profile in Brazil.
78.6% are female, 21.4% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 40.8 |
| Estimated audience size | 11,260,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Children's clothing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noticias (magazine) | Website / Newspaper / Magazine | 2.70× | ||
| 02 | Child care | Kids & Family | 2.38× | ||
| 03 | Child development | Business & Career | 2.24× | ||
| 04 | Skirt | Fashion & Accessoires | 2.16× | ||
| 05 | Galinha Pintadinha | Movies & TV | 2.05× | ||
| 06 | Wholesale | Fashion & Accessoires | 2.04× | ||
| 07 | Manicure & Pedicure | Beauty & Wellness | 2.03× | ||
| 08 | Moda Feminina | Fashion & Accessoires | 1.98× | ||
| 09 | Riachuelo | Shopping | 1.93× | ||
| 10 | Arezzo | Travel & Leisure | 1.92× | ||
| 11 | Handbags | Fashion & Accessoires | 1.87× | ||
| 12 | Sewing | Home & Garden | 1.83× | ||
| 13 | Parenting | Kids & Family | 1.82× | ||
| 14 | Dresses | Fashion & Accessoires | 1.80× | ||
| 15 | Trousers | Fashion & Accessoires | 1.69× | ||
| 16 | Discounting | Shopping | 1.68× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.65× | ||
| 18 | O Boticário | Shopping | 1.65× | ||
| 19 | Personal care | Health | 1.58× | ||
| 20 | Candy | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.51× | |
| Price Sensitivity | PREMIUM | 1.35× | |
| Mindfulness | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Early Adopter Mentality | POWER | 0.53× | |
| Risk Appetite | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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