Children's clothing Audience in Brazil
Children's clothing has an estimated audience of 11,260,458 people in Brazil. 78.6% are female, 21.4% are male, average age 40.8. Top brand affinities: Wholesale, Personal care, Arezzo, Child development, Beauty salons.
Top brand affinities include Wholesale, Personal care, Arezzo, with strongest over-indexing on Wholesale (2.04× the country average). Demographically, the Children's clothing audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Children's clothing fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 40.8 |
| Estimated audience size | 11,260,458 |
Audience persona
The typical Children's clothing fan in Brazil is more female, around 40.8 years old, with strong Creativity tendencies and a notable affinity for Wholesale.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wholesale | 2.04× | Fashion & Accessoires |
| Personal care | 1.58× | Health |
| Arezzo | 1.92× | Travel & Leisure |
| Child development | 2.24× | Business & Career |
| Beauty salons | 1.65× | Beauty & Wellness |
| Child care | 2.38× | Kids & Family |
| Dresses | 1.8× | Fashion & Accessoires |
| Moda Feminina | 1.98× | Fashion & Accessoires |
| Discounting | 1.68× | Shopping |
| Skirt | 2.16× | Fashion & Accessoires |
| Riachuelo | 1.93× | Shopping |
| O Boticário | 1.65× | Shopping |
| Noticias (magazine) | 2.7× | |
| Trousers | 1.69× | Fashion & Accessoires |
| Sewing | 1.83× | Home & Garden |
| Parenting | 1.82× | Kids & Family |
| Handbags | 1.87× | Fashion & Accessoires |
| Galinha Pintadinha | 2.05× | Movies & TV |
| Candy | 1.56× | Food & Beverages |
| Manicure & Pedicure | 2.03× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.63 |
| Price Sensitivity | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.3 |
| Mindfulness | BALANCE | 1.17 |
| Quality Awareness | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
See Children's clothing audiences in other countries
- Children's clothing — Germany
- Children's clothing — United States
- Children's clothing — United Kingdom
- Children's clothing — France
- Children's clothing — Italy
- Children's clothing — Spain
- Children's clothing — Japan
- Children's clothing — South Korea
- Children's clothing — India
- Children's clothing — Canada
- Children's clothing — Mexico
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.