A data profile of the people who buy, follow and care about Children's clothing in France — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 5,960,420 people in France.
Children's clothing has an estimated audience of 5,960,420 people in France. 70.8% are female, 29.2% are male, average age 44.0. Top brand affinities: vertbaudet, Infant bodysuit, Kiabi, France, Business.
Top brand affinities include vertbaudet, Infant bodysuit, Kiabi, with strongest over-indexing on vertbaudet (5.29× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.
The typical Children's clothing fan in France is more female, around 44.0 years old, with strong Creativity tendencies and a notable affinity for vertbaudet.
The key figures that characterise the Children's clothing profile in France.
70.8% are female, 29.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 44.0 |
| Estimated audience size | 5,960,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Children's clothing audience comes from France.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant bodysuit | Kids & Family | 8.01× | ||
| 02 | Child safety seat | Kids & Family | 6.25× | ||
| 03 | Infant bed | Home & Garden | 6.22× | ||
| 04 | vertbaudet | Fashion & Accessoires | 5.29× | ||
| 05 | Kiabi | Fashion & Accessoires | 3.23× | ||
| 06 | Gémo | Fashion & Accessoires | 3.15× | ||
| 07 | Blouse | Fashion & Accessoires | 3.15× | ||
| 08 | King Jouet | Shopping | 2.85× | ||
| 09 | Skirt | Fashion & Accessoires | 2.74× | ||
| 10 | H&M | Shopping | 2.39× | ||
| 11 | IKEA | Home & Garden | 2.13× | ||
| 12 | Shopping malls | Shopping | 2.05× | ||
| 13 | Boutiques | Fashion & Accessoires | 2.03× | ||
| 14 | Castorama | Shopping | 1.95× | ||
| 15 | Brico Dépôt | Shopping | 1.94× | ||
| 16 | Auchan | Shopping | 1.93× | ||
| 17 | Spas | Beauty & Wellness | 1.92× | ||
| 18 | La Redoute | Shopping | 1.90× | ||
| 19 | Business | Business & Career | 1.78× | ||
| 20 | France | Travel & Leisure | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.43× | |
| Price Sensitivity | PREMIUM | 1.35× | |
| DIY Mentality | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Risk Appetite | THRILL | 0.62× | |
| Career Orientation | POWER | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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