Children's clothing Audience in France
Children's clothing has an estimated audience of 5,960,420 people in France. 70.8% are female, 29.2% are male, average age 44.0. Top brand affinities: vertbaudet, Infant bodysuit, Kiabi, France, Business.
Top brand affinities include vertbaudet, Infant bodysuit, Kiabi, with strongest over-indexing on vertbaudet (5.29× the country average). Demographically, the Children's clothing audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Children's clothing fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 44.0 |
| Estimated audience size | 5,960,420 |
Audience persona
The typical Children's clothing fan in France is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for vertbaudet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| vertbaudet | 5.29× | Fashion & Accessoires |
| Infant bodysuit | 8.01× | Kids & Family |
| Kiabi | 3.23× | Fashion & Accessoires |
| France | 1.72× | Travel & Leisure |
| Business | 1.78× | Business & Career |
| H&M | 2.39× | Shopping |
| IKEA | 2.13× | Home & Garden |
| Blouse | 3.15× | Fashion & Accessoires |
| Gémo | 3.15× | Fashion & Accessoires |
| Boutiques | 2.03× | Fashion & Accessoires |
| King Jouet | 2.85× | Shopping |
| Brico Dépôt | 1.94× | Shopping |
| Auchan | 1.93× | Shopping |
| Child safety seat | 6.25× | Kids & Family |
| Infant bed | 6.22× | Home & Garden |
| Skirt | 2.74× | Fashion & Accessoires |
| Spas | 1.92× | Beauty & Wellness |
| Castorama | 1.95× | Shopping |
| Shopping malls | 2.05× | Shopping |
| La Redoute | 1.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.9 |
| Price Sensitivity | PREMIUM | 1.51 |
| Creativity | OPEN | 1.35 |
| Extroversion | THRILL | 1.29 |
| Mindfulness | BALANCE | 1.26 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
See Children's clothing audiences in other countries
- Children's clothing — Germany
- Children's clothing — United States
- Children's clothing — United Kingdom
- Children's clothing — Italy
- Children's clothing — Spain
- Children's clothing — Brazil
- Children's clothing — Japan
- Children's clothing — South Korea
- Children's clothing — India
- Children's clothing — Canada
- Children's clothing — Mexico
More Fashion & Accessoires audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.