A data profile of the people who buy, follow and care about vertbaudet in France — modelled from more than twelve digital signal sources. vertbaudet has an estimated audience of 5,372,861 people in France.
The average vertbaudet fan in France is 37.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Mr. Bricolage, Monoprix, Le Bon Marché, with strongest over-indexing on Mr. Bricolage (11.42× the country average).
Demographically, the vertbaudet audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical vertbaudet fan in France is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Mr. Bricolage.
The key figures that characterise the vertbaudet profile in France.
87.0% are female, 13.0% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 87.0% |
| Male | 13.0% |
| Average age | 37.4 |
| Estimated audience size | 5,372,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 34% | |
| 30-39 | 24% | |
| 40-49 | 14% | |
| 50+ | 15% |
Where the vertbaudet audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~700K | 1.41× | |
| 02 | Pays de la Loire | ~400K | 1.37× | |
| 03 | Normandy | ~300K | 1.30× | |
| 04 | Brittany | ~300K | 1.14× | |
| 05 | Centre-Val de Loire | ~200K | 1.10× | |
| 06 | Auvergne-Rhône-Alpes | ~700K | 1.07× | |
| 07 | Nouvelle-Aquitaine | ~500K | 1.00× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.97× | |
| 09 | Grand Est | ~400K | 0.89× | |
| 10 | Occitanie | ~400K | 0.82× | |
| 11 | Île-de-France | ~800K | 0.81× | |
| 12 | Provence-Alpes-Côte d'Azur | ~300K | 0.68× | |
| 13 | Corsica | ~10K | 0.46× |
The strongest cross-interests of the vertbaudet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jacadi Paris | Kids & Family | 19.07× | ||
| 02 | Zara Kids | Fashion & Accessoires | 16.00× | ||
| 03 | Mr. Bricolage | Shopping | 11.42× | ||
| 04 | Smallable | Beauty & Wellness | 9.91× | ||
| 05 | Claudie Pierlot | Fashion & Accessoires | 8.58× | ||
| 06 | Pimkie | Shopping | 8.07× | ||
| 07 | Isabel Marant | Fashion & Accessoires | 7.83× | ||
| 08 | Comptoir des Cotonniers | Fashion & Accessoires | 7.07× | ||
| 09 | Petit Bateau | Fashion & Accessoires | 6.84× | ||
| 10 | Le Bon Marché | Shopping | 6.76× | ||
| 11 | Printemps | Fashion & Accessoires | 6.63× | ||
| 12 | Maisons du Monde | Home & Garden | 5.39× | ||
| 13 | Kiabi | Fashion & Accessoires | 5.35× | ||
| 14 | Monoprix | Shopping | 4.98× | ||
| 15 | Toddler | Kids & Family | 4.72× | ||
| 16 | Brico Dépôt | Shopping | 4.18× | ||
| 17 | Castorama | Shopping | 3.76× | ||
| 18 | Auchan | Shopping | 2.95× | ||
| 19 | La Redoute | Shopping | 2.89× | ||
| 20 | Harry Potter | Movies & TV | 2.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.63× | |
| Healthy Lifestyle | BALANCE | 1.56× | |
| Family Orientation | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Urban Lifestyle | OPEN | 0.49× | |
| Early Adopter Mentality | POWER | 0.58× |
vertbaudet's target market in France covers an estimated 5,372,861 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
87.0% of the vertbaudet audience are female, 13.0% are male, with an average age of 37.4 years.
vertbaudet fans show strongest brand affinity for Mr. Bricolage (11.42×), Monoprix (4.98×), and Le Bon Marché (6.76×) over the country average.
vertbaudet fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~700K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
Beyond vertbaudet itself, the audience over-indexes on Monoprix (4.98×), Le Bon Marché (6.76×), Brico Dépôt (4.18×), and Claudie Pierlot (8.58×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for vertbaudet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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