A data profile of the people who buy, follow and care about Printemps in France — modelled from more than twelve digital signal sources. Printemps has an estimated audience of 4,016,590 people in France.
The average Printemps fan in France is 38.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Shopping, Food and drink, Sports and outdoors, with strongest over-indexing on Shopping (4.06× the country average).
Demographically, the Printemps audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Printemps fan in France is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Shopping.
The key figures that characterise the Printemps profile in France.
69.5% are female, 30.5% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 38.8 |
| Estimated audience size | 4,016,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Printemps audience comes from France.
| Country | Share |
|---|---|
| France | 69.0% |
| United States | 7.9% |
| Belgium | 5.2% |
Where the Printemps audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.93× | |
| 02 | Provence-Alpes-Côte d'Azur | ~500K | 1.80× | |
| 03 | Normandy | ~300K | 1.53× | |
| 04 | Hauts-de-France | ~400K | 1.23× | |
| 05 | Brittany | ~200K | 0.98× | |
| 06 | Auvergne-Rhône-Alpes | ~500K | 0.97× | |
| 07 | Grand Est | ~300K | 0.87× | |
| 08 | Centre-Val de Loire | ~100K | 0.86× | |
| 09 | Corsica | ~10K | 0.64× | |
| 10 | Occitanie | ~200K | 0.58× | |
| 11 | Pays de la Loire | ~100K | 0.57× | |
| 12 | Nouvelle-Aquitaine | ~200K | 0.56× | |
| 13 | Bourgogne-Franche-Comté | ~90K | 0.56× |
The strongest cross-interests of the Printemps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polo Ralph Lauren | Fashion & Accessoires | 8.46× | ||
| 02 | Donation | Business & Career | 8.30× | ||
| 03 | Philanthropy | Arts & Culture | 7.68× | ||
| 04 | Fundraising | Business & Career | 6.52× | ||
| 05 | Le Bon Marché | Shopping | 6.09× | ||
| 06 | Charity and causes | Business & Career | 5.81× | ||
| 07 | Shopping | Shopping | 4.06× | ||
| 08 | Food and drink | Food & Beverages | 3.46× | ||
| 09 | Sports and outdoors | Sports | 3.30× | ||
| 10 | Clothing | Fashion & Accessoires | 3.23× | ||
| 11 | Technology | Technology & Electronics | 3.15× | ||
| 12 | Consumer electronics | Technology & Electronics | 3.02× | ||
| 13 | Sports | Sports | 2.93× | ||
| 14 | Beverages | Food & Beverages | 2.81× | ||
| 15 | Food | Food & Beverages | 2.75× | ||
| 16 | Reading | Literature | 2.72× | ||
| 17 | Music | Business & Career | 2.62× | ||
| 18 | Movies | Movies & TV | 2.58× | ||
| 19 | Fitness and wellness | Sports | 2.55× | ||
| 20 | France | Travel & Leisure | 2.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.40× | |
| Luxury Orientation | PREMIUM | 3.14× | |
| Early Adopter Mentality | POWER | 2.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.92× | |
| Tradition | CONSERVATISM | 0.92× | |
| Need for Security | CONSERVATISM | 0.95× |
Printemps's target market in France covers an estimated 4,016,590 people, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
69.5% of the Printemps audience are female, 30.5% are male, with an average age of 38.8 years.
Printemps fans show strongest brand affinity for Shopping (4.06×), Food and drink (3.46×), and Sports and outdoors (3.3×) over the country average.
Printemps fans in France are most concentrated in Île-de-France (reach ~1.5M), Provence-Alpes-Côte d'Azur (reach ~500K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Printemps itself, the audience over-indexes on Food and drink (3.46×), Sports and outdoors (3.3×), Clothing (3.23×), and Sports (2.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Printemps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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