Sports and outdoors Audience in France
Sports and outdoors has an estimated audience of 28,500,615 people in France. 51.6% are female, 48.4% are male, average age 39.2. Top regions: Île-de-France. Top brand affinities: Renault Espace, Suzuki SX4, Julia Roberts, Private school, Sex and the City.
The average Sports and outdoors fan in France is 39.2 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France. Top brand affinities include Renault Espace, Suzuki SX4, Julia Roberts, with strongest over-indexing on Renault Espace (1000× the country average). Demographically, the Sports and outdoors audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports and outdoors fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 39.2 |
| Estimated audience size | 28,500,615 |
Audience persona
The typical Sports and outdoors fan in France is balanced, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Renault Espace.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 5,102,530 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Espace | 1000× | Cars & Mobility |
| Suzuki SX4 | 861.71× | Cars & Mobility |
| Julia Roberts | 31.3× | Movies & TV |
| Private school | 33.85× | Kids & Family |
| Sex and the City | 12.61× | Movies & TV |
| Mercedes-Benz B-Class | 42.68× | Cars & Mobility |
| Real-time ridesharing | 48.26× | Cars & Mobility |
| John Cooper Works | 32.64× | Cars & Mobility |
| Emigration | 38.26× | Politics & Society |
| Zamalek SC | 19.35× | Sports |
| Stone Island | 7.69× | Fashion & Accessoires |
| Myspace | 20× | Internet & Social Media |
| Vueling | 4.01× | Travel & Leisure |
| Maisons du Monde | 2.83× | Home & Garden |
| ICarly | 20× | Movies & TV |
| Afro-textured hair | 6.46× | Beauty & Wellness |
| The Hills | 17.04× | Movies & TV |
| Rob Kardashian | 18.09× | Movies & TV |
| Air Arabia | 5.05× | Travel & Leisure |
| Kitchen garden | 3.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 7.06 |
| Family Orientation | CONSERVATISM | 2.12 |
| Design Affinity | PREMIUM | 1.48 |
| Mindfulness | BALANCE | 1.27 |
| Luxury Orientation | PREMIUM | 1.25 |
| Career Orientation | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
See Sports and outdoors audiences in other countries
- Sports and outdoors — Germany
- Sports and outdoors — United States
- Sports and outdoors — United Kingdom
- Sports and outdoors — Italy
- Sports and outdoors — Spain
- Sports and outdoors — Brazil
- Sports and outdoors — Japan
- Sports and outdoors — South Korea
- Sports and outdoors — India
- Sports and outdoors — Canada
- Sports and outdoors — Mexico
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.