A data profile of the people who buy, follow and care about Sports and outdoors in France — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 28,500,615 people in France.
The average Sports and outdoors fan in France is 39.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (266.78× the country average).
Demographically, the Sports and outdoors audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
The typical Sports and outdoors fan in France is balanced, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Sports and outdoors profile in France.
51.6% are female, 48.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 39.2 |
| Estimated audience size | 28,500,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Sports and outdoors audience comes from France.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
Where the Sports and outdoors audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~5M | 1.00× |
The strongest cross-interests of the Sports and outdoors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 267.58× | ||
| 02 | Love & Sex | Kids & Family | 266.78× | ||
| 03 | Christmas Gift | Kids & Family | 36.25× | ||
| 04 | Christmas tree | Kids & Family | 32.36× | ||
| 05 | Plants vs. Zombies | Games | 28.48× | ||
| 06 | Myspace | Internet & Social Media | 19.46× | ||
| 07 | Girl power | Politics & Society | 18.77× | ||
| 08 | Breast Cancer awareness | Health | 12.95× | ||
| 09 | Broadcasting of sports events | Movies & TV | 11.65× | ||
| 10 | Sex and the City | Movies & TV | 9.30× | ||
| 11 | Kitchen garden | Home & Garden | 9.06× | ||
| 12 | Sustainable products | Politics & Society | 9.06× | ||
| 13 | Air Arabia | Travel & Leisure | 8.50× | ||
| 14 | Dentistry | Business & Career | 8.41× | ||
| 15 | Zoom lens | Technology & Electronics | 8.41× | ||
| 16 | LBC | Music & Radio | 8.12× | ||
| 17 | Family car | Cars & Mobility | 7.16× | ||
| 18 | Hormone | Health | 6.47× | ||
| 19 | Lebanon | Travel & Leisure | 6.12× | ||
| 20 | Les Échos | News | 3.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.08× | |
| Mindfulness | BALANCE | 2.97× | |
| Career Orientation | POWER | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Extroversion | THRILL | 0.83× | |
| Indulgence | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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