A data profile of the people who buy, follow and care about Les Échos in France — modelled from more than twelve digital signal sources. Les Échos has an estimated audience of 4,771,772 people in France.
The average Les Échos fan in France is 42.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Shopping, Food and drink, Sports, with strongest over-indexing on Shopping (4.36× the country average).
Demographically, the Les Échos audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Les Échos fan in France is balanced, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Shopping.
The key figures that characterise the Les Échos profile in France.
45.4% are female, 54.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 42.2 |
| Estimated audience size | 4,771,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Les Échos audience comes from France.
| Country | Share |
|---|---|
| France | 76.1% |
| Italy | 3.4% |
| China | 2.4% |
Where the Les Échos audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.86× | |
| 02 | Brittany | ~300K | 1.23× | |
| 03 | Auvergne-Rhône-Alpes | ~600K | 1.17× | |
| 04 | Nouvelle-Aquitaine | ~400K | 1.03× | |
| 05 | Provence-Alpes-Côte d'Azur | ~400K | 1.03× | |
| 06 | Occitanie | ~400K | 1.02× | |
| 07 | Pays de la Loire | ~300K | 1.01× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.97× | |
| 09 | Normandy | ~200K | 0.87× | |
| 10 | Grand Est | ~300K | 0.83× | |
| 11 | Centre-Val de Loire | ~100K | 0.83× | |
| 12 | Hauts-de-France | ~300K | 0.63× | |
| 13 | Corsica | ~10K | 0.55× |
The strongest cross-interests of the Les Échos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 13.13× | ||
| 02 | Donation | Business & Career | 9.90× | ||
| 03 | Polo Ralph Lauren | Fashion & Accessoires | 9.63× | ||
| 04 | Philanthropy | Arts & Culture | 9.02× | ||
| 05 | Fundraising | Business & Career | 7.55× | ||
| 06 | Charity and causes | Business & Career | 5.98× | ||
| 07 | Charitable organization | Politics & Society | 5.90× | ||
| 08 | Shopping | Shopping | 4.36× | ||
| 09 | Food and drink | Food & Beverages | 3.43× | ||
| 10 | Sports | Sports | 3.34× | ||
| 11 | Sports and outdoors | Sports | 3.31× | ||
| 12 | Technology | Technology & Electronics | 3.12× | ||
| 13 | Consumer electronics | Technology & Electronics | 3.05× | ||
| 14 | Clothing | Fashion & Accessoires | 3.03× | ||
| 15 | Beverages | Food & Beverages | 2.87× | ||
| 16 | Food | Food & Beverages | 2.81× | ||
| 17 | Reading | Literature | 2.78× | ||
| 18 | Movies | Movies & TV | 2.63× | ||
| 19 | Music | Business & Career | 2.56× | ||
| 20 | Fitness and wellness | Sports | 2.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.71× | |
| Career Orientation | POWER | 2.41× | |
| Early Adopter Mentality | POWER | 2.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.90× | |
| Extroversion | THRILL | 0.93× | |
| DIY Mentality | THRILL | 0.97× |
Les Échos has an estimated audience of 4,771,772 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
45.4% of Les Échos fans are female, 54.6% are male, with an average age of 42.2 years.
Les Échos fans show strongest brand affinity for Shopping (4.36×), Food and drink (3.43×), and Sports (3.34×) over the country average.
Les Échos fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~600K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Les Échos itself, the audience over-indexes on Food and drink (3.43×), Sports (3.34×), Sports and outdoors (3.31×), and Donation (9.9×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Les Échos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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