Le Figaro Audience in France
Le Figaro has an estimated audience of 14,635,257 people in France. 56.4% are female, 43.6% are male, average age 40.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: France Info, Paris Match, Donation, Midi Libre, Charity and causes.
The average Le Figaro fan in France is 40.7 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include France Info, Paris Match, Donation, with strongest over-indexing on France Info (1.72× the country average). Demographically, the Le Figaro audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Le Figaro
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.7 |
| Estimated audience size | 14,635,257 |
Audience persona
The typical Le Figaro fan in France is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for France Info.
Le Figaro fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~4M | 1.49× |
| Auvergne-Rhône-Alpes | ~2M | 1.11× |
| Nouvelle-Aquitaine | ~1.5M | 1.07× |
| Occitanie | ~1.5M | 1.08× |
| Provence-Alpes-Côte d'Azur | ~1M | 1.15× |
| Grand Est | ~900K | 0.78× |
| Hauts-de-France | ~800K | 0.62× |
| Brittany | ~800K | 1.09× |
| Pays de la Loire | ~700K | 0.89× |
| Normandy | ~600K | 0.82× |
| Bourgogne-Franche-Comté | ~600K | 0.95× |
| Centre-Val de Loire | ~500K | 0.95× |
| Corsica | ~70K | 0.98× |
Top brand affinities of Le Figaro fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| France Info | 1.72× | Movies & TV |
| Paris Match | 1.61× | News |
| Donation | 2.48× | Business & Career |
| Midi Libre | 1.52× | News |
| Charity and causes | 1.77× | Business & Career |
| Les Échos | 1.81× | News |
| France Inter | 1.71× | Music & Radio |
| Fundraising | 2.05× | Business & Career |
| Charitable organization | 1.78× | Politics & Society |
| Le Point | 1.6× | News |
| Philanthropy | 2.29× | Arts & Culture |
| Nice-Matin | 1.56× | News |
| Mediapart | 1.76× | News |
| Claudie Pierlot | 1.9× | Fashion & Accessoires |
| Carla Bruni | 1.65× | Fashion & Accessoires |
| Le Bon Marché | 1.57× | Shopping |
| France Culture | 1.62× | Music & Radio |
| Virginie Efira | 1.83× | Movies & TV |
| Harrods | 2.34× | Shopping |
| Madame Figaro | 1.53× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.37 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Early Adopter Mentality | POWER | 1.12 |
| Sustainability | BALANCE | 1.11 |
| Indulgence | JOY | 1.11 |
| Career Orientation | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 52.8% |
| Spain | 5.8% |
| Japan | 5.8% |
See Le Figaro audiences in other countries
More Newspaper audiences in France
- Ouest France (31,177,608)
- Le Monde (15,672,120)
- Le Parisien (14,655,751)
- Ouest-France (13,218,145)
- Nice Matin (12,505,542)
Frequently asked questions
How many fans does Le Figaro have in France?
Le Figaro has an estimated audience of 14,635,257 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Le Figaro fans?
56.4% of Le Figaro fans are female, 43.6% are male, with an average age of 40.7 years.
Which brands do Le Figaro fans like most?
Le Figaro fans show strongest brand affinity for France Info (1.72×), Paris Match (1.61×), and Donation (2.48×) over the country average.
Where do Le Figaro fans live in France?
Le Figaro fans in France are most concentrated in Île-de-France (reach ~4M), Auvergne-Rhône-Alpes (reach ~2M), and Nouvelle-Aquitaine (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Le Figaro fans also like?
Beyond Le Figaro itself, the audience over-indexes on Paris Match (1.61×), Donation (2.48×), Midi Libre (1.52×), and Charity and causes (1.77×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Le Figaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.