A data profile of the people who buy, follow and care about Le Figaro in France — modelled from more than twelve digital signal sources. Le Figaro has an estimated audience of 14,635,257 people in France.
The average Le Figaro fan in France is 40.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include France Info, Paris Match, Donation, with strongest over-indexing on France Info (1.72× the country average).
Demographically, the Le Figaro audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Le Figaro fan in France is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for France Info.
The key figures that characterise the Le Figaro profile in France.
56.4% are female, 43.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.7 |
| Estimated audience size | 14,635,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
Where the Le Figaro audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~4M | 1.49× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1M | 1.15× | |
| 03 | Auvergne-Rhône-Alpes | ~2M | 1.11× | |
| 04 | Brittany | ~800K | 1.09× | |
| 05 | Occitanie | ~1.5M | 1.08× | |
| 06 | Nouvelle-Aquitaine | ~1.5M | 1.07× | |
| 07 | Corsica | ~70K | 0.98× | |
| 08 | Bourgogne-Franche-Comté | ~600K | 0.95× | |
| 09 | Centre-Val de Loire | ~500K | 0.95× | |
| 10 | Pays de la Loire | ~700K | 0.89× | |
| 11 | Normandy | ~600K | 0.82× | |
| 12 | Grand Est | ~900K | 0.78× | |
| 13 | Hauts-de-France | ~800K | 0.62× |
The strongest cross-interests of the Le Figaro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Donation | Business & Career | 2.48× | ||
| 02 | Polo Ralph Lauren | Fashion & Accessoires | 2.38× | ||
| 03 | Harrods | Shopping | 2.34× | ||
| 04 | Philanthropy | Arts & Culture | 2.29× | ||
| 05 | Fundraising | Business & Career | 2.05× | ||
| 06 | Claudie Pierlot | Fashion & Accessoires | 1.90× | ||
| 07 | Virginie Efira | Movies & TV | 1.83× | ||
| 08 | Les Échos | News | 1.81× | ||
| 09 | Charitable organization | Politics & Society | 1.78× | ||
| 10 | Charity and causes | Business & Career | 1.77× | ||
| 11 | Mediapart | News | 1.76× | ||
| 12 | France Info | Movies & TV | 1.72× | ||
| 13 | France Inter | Music & Radio | 1.71× | ||
| 14 | Carla Bruni | Fashion & Accessoires | 1.65× | ||
| 15 | France Culture | Music & Radio | 1.62× | ||
| 16 | Paris Match | News | 1.61× | ||
| 17 | Le Point | News | 1.60× | ||
| 18 | Le Bon Marché | Shopping | 1.57× | ||
| 19 | Nice-Matin | News | 1.56× | ||
| 20 | Midi Libre | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.37× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Sustainability | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Tradition | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.93× |
Le Figaro has an estimated audience of 14,635,257 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.4% of Le Figaro fans are female, 43.6% are male, with an average age of 40.7 years.
Le Figaro fans show strongest brand affinity for France Info (1.72×), Paris Match (1.61×), and Donation (2.48×) over the country average.
Le Figaro fans in France are most concentrated in Île-de-France (reach ~4M), Auvergne-Rhône-Alpes (reach ~2M), and Nouvelle-Aquitaine (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Le Figaro itself, the audience over-indexes on Paris Match (1.61×), Donation (2.48×), Midi Libre (1.52×), and Charity and causes (1.77×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Le Figaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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