A data profile of the people who buy, follow and care about Mediapart in France — modelled from more than twelve digital signal sources. Mediapart has an estimated audience of 3,788,365 people in France.
The average Mediapart fan in France is 43.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include France Info, Entertainment, Courrier International, with strongest over-indexing on France Info (3.23× the country average).
Demographically, the Mediapart audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mediapart fan in France is balanced, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for France Info.
The key figures that characterise the Mediapart profile in France.
45.3% are female, 54.7% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 43.9 |
| Estimated audience size | 3,788,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Mediapart audience comes from France.
| Country | Share |
|---|---|
| France | 89.9% |
| Belgium | 2.2% |
| Switzerland | 1.0% |
Where the Mediapart audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~300K | 1.43× | |
| 02 | Occitanie | ~400K | 1.37× | |
| 03 | Auvergne-Rhône-Alpes | ~500K | 1.26× | |
| 04 | Île-de-France | ~800K | 1.20× | |
| 05 | Nouvelle-Aquitaine | ~400K | 1.19× | |
| 06 | Provence-Alpes-Côte d'Azur | ~300K | 0.96× | |
| 07 | Pays de la Loire | ~200K | 0.96× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.96× | |
| 09 | Centre-Val de Loire | ~100K | 0.82× | |
| 10 | Normandy | ~100K | 0.80× | |
| 11 | Grand Est | ~200K | 0.75× | |
| 12 | Corsica | ~10K | 0.72× | |
| 13 | Hauts-de-France | ~200K | 0.60× |
The strongest cross-interests of the Mediapart audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Monde diplomatique | News | 9.09× | ||
| 02 | Brigitte Fontaine | Music & Radio | 7.38× | ||
| 03 | Michel Onfray | Politics & Society | 7.22× | ||
| 04 | Cinémathèque Française | Movies & TV | 6.54× | ||
| 05 | Courrier International | News | 5.41× | ||
| 06 | Marianne (magazine) | News | 4.30× | ||
| 07 | Musée Jacquemart-André | Music & Radio | 4.04× | ||
| 08 | Alain Delon | Movies & TV | 3.89× | ||
| 09 | Virginie Efira | Movies & TV | 3.38× | ||
| 10 | Election | Politics & Society | 3.29× | ||
| 11 | France Info | Movies & TV | 3.23× | ||
| 12 | France Inter | Music & Radio | 3.09× | ||
| 13 | Social movement | Politics & Society | 2.94× | ||
| 14 | Online newspaper | News | 2.46× | ||
| 15 | Guillaume Canet | Movies & TV | 1.91× | ||
| 16 | Google Drive | Technology & Electronics | 1.84× | ||
| 17 | Politics | Politics & Society | 1.74× | ||
| 18 | Entertainment | Movies & TV | 1.61× | ||
| 19 | Le Monde | News | 1.55× | ||
| 20 | Le Figaro | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.70× | |
| Tradition | CONSERVATISM | 1.37× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.85× |
Mediapart has an estimated audience of 3,788,365 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
45.3% of Mediapart fans are female, 54.7% are male, with an average age of 43.9 years.
Mediapart fans show strongest brand affinity for France Info (3.23×), Entertainment (1.61×), and Courrier International (5.41×) over the country average.
Mediapart fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~500K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mediapart itself, the audience over-indexes on Entertainment (1.61×), Courrier International (5.41×), Musée Jacquemart-André (4.04×), and France Inter (3.09×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mediapart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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