A data profile of the people who buy, follow and care about Virginie Efira in France — modelled from more than twelve digital signal sources. Virginie Efira has an estimated audience of 3,356,348 people in France.
The average Virginie Efira fan in France is 44.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include AlloCiné, Charlize Theron, Tour de France, with strongest over-indexing on AlloCiné (3.53× the country average).
Demographically, the Virginie Efira audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Virginie Efira fan in France is more male, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for AlloCiné.
The key figures that characterise the Virginie Efira profile in France.
40.1% are female, 59.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 44.3 |
| Estimated audience size | 3,356,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 32% | |
| 50+ | 26% |
Where the Virginie Efira audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~300K | 1.17× | |
| 02 | Île-de-France | ~600K | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.11× | |
| 04 | Brittany | ~100K | 1.10× | |
| 05 | Pays de la Loire | ~200K | 1.09× | |
| 06 | Normandy | ~100K | 1.04× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 1.00× | |
| 08 | Occitanie | ~200K | 0.98× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.93× | |
| 10 | Centre-Val de Loire | ~100K | 0.93× | |
| 11 | Grand Est | ~200K | 0.91× | |
| 12 | Hauts-de-France | ~200K | 0.86× | |
| 13 | Corsica | ~10K | 0.78× |
The strongest cross-interests of the Virginie Efira audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlize Theron | Movies & TV | 6.57× | ||
| 02 | OCS (television) | Movies & TV | 5.14× | ||
| 03 | AlloCiné | Movies & TV | 3.53× | ||
| 04 | Mediapart | News | 3.38× | ||
| 05 | France Inter | Music & Radio | 3.15× | ||
| 06 | France 2 | Movies & TV | 2.58× | ||
| 07 | Ligue 1 | Sports | 2.51× | ||
| 08 | Canal+ | Movies & TV | 2.39× | ||
| 09 | Podcast | Music & Radio | 2.31× | ||
| 10 | EBay | Shopping | 1.93× | ||
| 11 | Energy | Home & Garden | 1.88× | ||
| 12 | Tour de France | Sports | 1.83× | ||
| 13 | Le Figaro | News | 1.83× | ||
| 14 | Discount stores | Shopping | 1.81× | ||
| 15 | Airbnb | Travel & Leisure | 1.79× | ||
| 16 | Soccer | Sports | 1.73× | ||
| 17 | Le Parisien | News | 1.69× | ||
| 18 | Photography | Arts & Culture | 1.68× | ||
| 19 | Rock music | Music & Radio | 1.63× | ||
| 20 | Le Monde | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.99× | |
| Indulgence | JOY | 1.62× | |
| Tradition | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Quality Awareness | PREMIUM | 0.67× | |
| Extroversion | THRILL | 0.75× |
Virginie Efira has an estimated audience of 3,356,348 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
40.1% of Virginie Efira fans are female, 59.9% are male, with an average age of 44.3 years.
Virginie Efira fans show strongest brand affinity for AlloCiné (3.53×), Charlize Theron (6.57×), and Tour de France (1.83×) over the country average.
Virginie Efira fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Virginie Efira itself, the audience over-indexes on Charlize Theron (6.57×), Tour de France (1.83×), Ligue 1 (2.51×), and Photography (1.68×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Virginie Efira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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