A data profile of the people who buy, follow and care about Ligue 1 in France — modelled from more than twelve digital signal sources. Ligue 1 has an estimated audience of 12,574,317 people in France.
The average Ligue 1 fan in France is 32.1 years old, more male, and lives primarily in Hauts-de-France.
The audience is concentrated in Hauts-de-France, Auvergne-Rhône-Alpes, Île-de-France.
Top brand affinities include Olympique Lyonnais (Ladies), Foot Mercato, Conforama, with strongest over-indexing on Olympique Lyonnais (Ladies) (6.3× the country average).
Demographically, the Ligue 1 audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ligue 1 fan in France is more male, around 32.1 years old, with strong Quality Awareness tendencies and a notable affinity for Olympique Lyonnais (Ladies).
The key figures that characterise the Ligue 1 profile in France.
28.7% are female, 71.3% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 32.1 |
| Estimated audience size | 12,574,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Ligue 1 audience comes from France.
| Country | Share |
|---|---|
| France | 18.2% |
| Indonesia | 9.5% |
| Italy | 7.3% |
Where the Ligue 1 audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~1M | 1.81× | |
| 02 | Hauts-de-France | ~1.5M | 1.44× | |
| 03 | Pays de la Loire | ~900K | 1.43× | |
| 04 | Normandy | ~600K | 1.11× | |
| 05 | Grand Est | ~1M | 1.06× | |
| 06 | Bourgogne-Franche-Comté | ~500K | 0.96× | |
| 07 | Provence-Alpes-Côte d'Azur | ~800K | 0.95× | |
| 08 | Auvergne-Rhône-Alpes | ~1M | 0.87× | |
| 09 | Occitanie | ~800K | 0.79× | |
| 10 | Centre-Val de Loire | ~300K | 0.77× | |
| 11 | Nouvelle-Aquitaine | ~700K | 0.69× | |
| 12 | Île-de-France | ~1M | 0.55× | |
| 13 | Corsica | ~30K | 0.55× |
The strongest cross-interests of the Ligue 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Olympique Lyonnais (Ladies) | Sports | 6.30× | ||
| 02 | Ousmane Dembélé | Sports | 5.36× | ||
| 03 | Ligue 2 | Sports | 4.94× | ||
| 04 | France Football | Sports | 4.56× | ||
| 05 | Foot Mercato | Sports | 4.44× | ||
| 06 | Didier Deschamps | Sports | 4.35× | ||
| 07 | Olympique Lyonnais | Sports | 4.01× | ||
| 08 | Conforama | Home & Garden | 3.62× | ||
| 09 | Stade Rennais F.C. | Sports | 3.26× | ||
| 10 | RMC Sport | Sports | 3.10× | ||
| 11 | FC Nantes | Sports | 2.97× | ||
| 12 | Paris Saint-Germain | Sports | 2.70× | ||
| 13 | Eurosport | Sports | 2.65× | ||
| 14 | L'Équipe | Sports | 2.18× | ||
| 15 | FIFA World Cup | Sports | 2.17× | ||
| 16 | UEFA Champions League | Sports | 2.09× | ||
| 17 | Soccer | Sports | 2.05× | ||
| 18 | Real Madrid C.F. | Sports | 2.01× | ||
| 19 | Tour de France | Sports | 1.64× | ||
| 20 | Beverages | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.17× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Need for Security | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.45× | |
| Design Affinity | PREMIUM | 0.45× | |
| Sustainability | BALANCE | 0.48× |
Ligue 1 has an estimated audience of 12,574,317 people in France, concentrated in Hauts-de-France and Auvergne-Rhône-Alpes.
28.7% of Ligue 1 fans are female, 71.3% are male, with an average age of 32.1 years.
Ligue 1 fans show strongest brand affinity for Olympique Lyonnais (Ladies) (6.3×), Foot Mercato (4.44×), and Conforama (3.62×) over the country average.
Ligue 1 fans in France are most concentrated in Hauts-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Île-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ligue 1 itself, the audience over-indexes on Foot Mercato (4.44×), Conforama (3.62×), Paris Saint-Germain (2.7×), and Olympique Lyonnais (4.01×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ligue 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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