Ligue 1 Audience in France
Ligue 1 has an estimated audience of 8,683,965 people in France. 28.7% are female, 71.3% are male, average age 32.1. Top regions: Hauts-de-France, Auvergne-Rhône-Alpes, Île-de-France. Top brand affinities: Olympique Lyonnais (Ladies), Foot Mercato, Conforama, Paris Saint-Germain, Olympique Lyonnais.
The average Ligue 1 fan in France is 32.1 years old, more male, and lives primarily in Hauts-de-France. The audience is concentrated in Hauts-de-France, Auvergne-Rhône-Alpes, Île-de-France. Top brand affinities include Olympique Lyonnais (Ladies), Foot Mercato, Conforama, with strongest over-indexing on Olympique Lyonnais (Ladies) (6.3× the country average). Demographically, the Ligue 1 audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Ligue 1 fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 32.1 |
| Estimated audience size | 8,683,965 |
Audience persona
The typical Ligue 1 fan in France is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Olympique Lyonnais (Ladies).
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Hauts-de-France | 1,475,389 | 1.42× |
| Auvergne-Rhône-Alpes | 1,351,025 | 0.97× |
| Île-de-France | 1,210,164 | 0.57× |
| Grand Est | 1,143,604 | 1.19× |
| Brittany | 1,055,503 | 1.82× |
| Pays de la Loire | 924,081 | 1.4× |
| Occitanie | 845,184 | 0.83× |
| Provence-Alpes-Côte d'Azur | 768,191 | 0.87× |
| Nouvelle-Aquitaine | 710,296 | 0.68× |
| Normandy | 609,435 | 1.06× |
| Bourgogne-Franche-Comté | 447,767 | 0.93× |
| Centre-Val de Loire | 321,782 | 0.72× |
| Corsica | 31,187 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Olympique Lyonnais (Ladies) | 6.3× | Sports |
| Foot Mercato | 4.44× | Sports |
| Conforama | 3.62× | Home & Garden |
| Paris Saint-Germain | 2.7× | Sports |
| Olympique Lyonnais | 4.01× | Sports |
| Soccer | 2.05× | Sports |
| Ligue 2 | 4.94× | Sports |
| Thierry Ardisson | 2.77× | Movies & TV |
| France Football | 4.56× | Sports |
| Beverages | 1.53× | Food & Beverages |
| Real Madrid C.F. | 2.01× | Sports |
| FC Nantes | 2.97× | Sports |
| UEFA Champions League | 2.09× | Sports |
| Eurosport | 2.65× | Sports |
| L'Équipe | 2.18× | Sports |
| Ousmane Dembélé | 5.36× | Sports |
| RMC Sport | 3.1× | Sports |
| Stade Rennais F.C. | 3.26× | Sports |
| FC Bayern Munich | 1.82× | Sports |
| RC Lens | 2.34× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.72 |
| Social Media Usage | JOY | 1.05 |
| Need for Security | CONSERVATISM | 1 |
| Extroversion | THRILL | 0.99 |
| Urban Lifestyle | OPEN | 0.96 |
| Sports Activity | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 13.8% |
| Indonesia | 10.4% |
| Italy | 8.0% |
See Ligue 1 audiences in other countries
More Soccer audiences in France
- Paris Saint-Germain (22,094,719)
- Real Madrid C.F. (12,781,353)
- UEFA Champions League (10,361,961)
- Olympique de Marseille (9,530,503)
- Olympique Lyonnais (Ladies) (6,985,525)
Frequently asked questions
How many fans does Ligue 1 have in France?
Ligue 1 has an estimated audience of 8,683,965 people in France, concentrated in Hauts-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Ligue 1 fans?
28.7% of Ligue 1 fans are female, 71.3% are male, with an average age of 32.1 years.
Which brands do Ligue 1 fans like most?
Ligue 1 fans show strongest brand affinity for Olympique Lyonnais (Ladies) (6.3×), Foot Mercato (4.44×), and Conforama (3.62×) over the country average.
Where do Ligue 1 fans live in France?
Ligue 1 fans in France are most concentrated in Hauts-de-France (reach 1,475,389), Auvergne-Rhône-Alpes (reach 1,351,025), and Île-de-France (reach 1,210,164). These three regions account for the largest share of the active audience.
What other brands do Ligue 1 fans also like?
Beyond Ligue 1 itself, the audience over-indexes on Foot Mercato (4.44×), Conforama (3.62×), Paris Saint-Germain (2.7×), and Olympique Lyonnais (4.01×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Ligue 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.