A data profile of the people who buy, follow and care about FIFA World Cup in France — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 14,661,798 people in France.
The average FIFA World Cup fan in France is 34.4 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Paris Saint-Germain, Ligue 1, Foot Mercato, with strongest over-indexing on Paris Saint-Germain (1.99× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical FIFA World Cup fan in France is more male, around 34.4 years old, with strong Career Orientation tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the FIFA World Cup profile in France.
27.2% are female, 72.8% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 34.4 |
| Estimated audience size | 14,661,798 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide FIFA World Cup audience comes from France.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~100K | 1.89× | |
| 02 | Auvergne-Rhône-Alpes | ~60K | 1.10× | |
| 03 | Grand Est | ~40K | 1.08× | |
| 04 | Provence-Alpes-Côte d'Azur | ~30K | 1.08× | |
| 05 | Occitanie | ~40K | 1.03× | |
| 06 | Normandy | ~20K | 0.95× | |
| 07 | Nouvelle-Aquitaine | ~40K | 0.94× | |
| 08 | Centre-Val de Loire | ~20K | 0.93× | |
| 09 | Corsica | ~2K | 0.93× | |
| 10 | Hauts-de-France | ~30K | 0.92× | |
| 11 | Pays de la Loire | ~20K | 0.92× | |
| 12 | Brittany | ~20K | 0.89× | |
| 13 | Bourgogne-Franche-Comté | ~20K | 0.88× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ousmane Dembélé | Sports | 3.45× | ||
| 02 | Didier Deschamps | Sports | 3.04× | ||
| 03 | Manchester City F.C. | Sports | 2.89× | ||
| 04 | Bundesliga | Sports | 2.88× | ||
| 05 | Olympique Lyonnais (Ladies) | Sports | 2.87× | ||
| 06 | France Football | Sports | 2.81× | ||
| 07 | Foot Mercato | Sports | 2.78× | ||
| 08 | UEFA Europa League | Sports | 2.57× | ||
| 09 | Ligue 1 | Sports | 2.47× | ||
| 10 | Premier League | Sports | 2.46× | ||
| 11 | UEFA Champions League | Sports | 2.37× | ||
| 12 | FC Bayern Munich | Sports | 2.28× | ||
| 13 | Manchester United F.C. | Sports | 2.22× | ||
| 14 | Real Madrid C.F. | Sports | 2.18× | ||
| 15 | Olympique Lyonnais | Sports | 2.10× | ||
| 16 | Paris Saint-Germain | Sports | 1.99× | ||
| 17 | Eurosport | Sports | 1.95× | ||
| 18 | Soccer | Sports | 1.91× | ||
| 19 | L'Équipe | Sports | 1.71× | ||
| 20 | Conforama | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.07× | |
| Social Media Usage | JOY | 1.05× | |
| Quality Awareness | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.70× | |
| Creativity | OPEN | 0.70× | |
| Tradition | CONSERVATISM | 0.70× |
FIFA World Cup has an estimated audience of 14,661,798 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
27.2% of FIFA World Cup fans are female, 72.8% are male, with an average age of 34.4 years.
FIFA World Cup fans show strongest brand affinity for Paris Saint-Germain (1.99×), Ligue 1 (2.47×), and Foot Mercato (2.78×) over the country average.
FIFA World Cup fans in France are most concentrated in Île-de-France (reach ~100K), Auvergne-Rhône-Alpes (reach ~60K), and Occitanie (reach ~40K). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on Ligue 1 (2.47×), Foot Mercato (2.78×), Soccer (1.91×), and UEFA Champions League (2.37×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.