A data profile of the people who buy, follow and care about Ligue 1 in Italy — modelled from more than twelve digital signal sources. Ligue 1 has an estimated audience of 5,033,522 people in Italy.
The average Ligue 1 fan in Italy is 33.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Manchester City F.C., La Gazzetta dello Sport, Juventus F.C., with strongest over-indexing on Manchester City F.C. (4.77× the country average).
Demographically, the Ligue 1 audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ligue 1 fan in Italy is more male, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Ligue 1 profile in Italy.
39.2% are female, 60.8% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 33.7 |
| Estimated audience size | 5,033,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Ligue 1 audience comes from Italy.
| Country | Share |
|---|---|
| France | 18.2% |
| Indonesia | 9.5% |
| Italy | 7.3% |
Where the Ligue 1 audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.39× | |
| 02 | Liguria | ~200K | 1.38× | |
| 03 | Piedmont | ~500K | 1.32× | |
| 04 | Lazio | ~800K | 1.28× | |
| 05 | Veneto | ~500K | 1.28× | |
| 06 | Tuscany | ~400K | 1.26× | |
| 07 | Emilia-Romagna | ~500K | 1.16× | |
| 08 | Friuli-Venezia Giulia | ~100K | 1.09× | |
| 09 | Campania | ~600K | 0.98× | |
| 10 | Puglia | ~300K | 0.97× | |
| 11 | Marche | ~100K | 0.93× | |
| 12 | Trentino-Alto Adige/Südtirol | ~90K | 0.91× | |
| 13 | Sicilia | ~400K | 0.88× | |
| 14 | Sardinia | ~100K | 0.87× | |
| 15 | Abruzzo | ~90K | 0.83× | |
| 16 | Calabria | ~100K | 0.82× | |
| 17 | Umbria | ~70K | 0.82× | |
| 18 | Aosta Valley | ~9K | 0.71× | |
| 19 | Basilicata | ~30K | 0.65× | |
| 20 | Molise | ~10K | 0.59× |
The strongest cross-interests of the Ligue 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 4.77× | ||
| 02 | FC Bayern Munich | Sports | 3.89× | ||
| 03 | Gaming computer | Technology & Electronics | 3.44× | ||
| 04 | Fortnite | Games | 3.33× | ||
| 05 | Wholesale | Fashion & Accessoires | 3.33× | ||
| 06 | Twitch | Games | 3.16× | ||
| 07 | Bundesliga | Sports | 2.69× | ||
| 08 | La Gazzetta dello Sport | Sports | 2.59× | ||
| 09 | Juventus F.C. | Sports | 2.51× | ||
| 10 | Inter Milan | Sports | 2.23× | ||
| 11 | TikTok | Internet & Social Media | 2.17× | ||
| 12 | corriere dello sport | Sports | 2.07× | ||
| 13 | UniEuro | Shopping | 2.06× | ||
| 14 | Jasmine Paolini | Sports | 2.03× | ||
| 15 | Tuttosport | Sports | 1.95× | ||
| 16 | Video games | Games | 1.87× | ||
| 17 | Games | Games | 1.61× | ||
| 18 | Harry Potter | Movies & TV | 1.57× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.51× | ||
| 20 | Cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.98× | |
| Social Media Usage | JOY | 0.94× | |
| Individualism | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.18× | |
| Quality Awareness | PREMIUM | 0.19× | |
| DIY Mentality | THRILL | 0.29× |
Ligue 1 has an estimated audience of 5,033,522 people in Italy, concentrated in Lombardy and Lazio.
39.2% of Ligue 1 fans are female, 60.8% are male, with an average age of 33.7 years.
Ligue 1 fans show strongest brand affinity for Manchester City F.C. (4.77×), La Gazzetta dello Sport (2.59×), and Juventus F.C. (2.51×) over the country average.
Ligue 1 fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ligue 1 itself, the audience over-indexes on La Gazzetta dello Sport (2.59×), Juventus F.C. (2.51×), FC Bayern Munich (3.89×), and Games (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ligue 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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