A data profile of the people who buy, follow and care about Wholesale in Italy — modelled from more than twelve digital signal sources. Wholesale has an estimated audience of 3,587,228 people in Italy.
The average Wholesale fan in Italy is 42.5 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include Moda Feminina, FIFA World Cup, A.C. Milan, with strongest over-indexing on Moda Feminina (5.83× the country average).
Demographically, the Wholesale audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wholesale fan in Italy is balanced, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Moda Feminina.
The key figures that characterise the Wholesale profile in Italy.
54.7% are female, 45.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.5 |
| Estimated audience size | 3,587,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Wholesale audience comes from Italy.
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 8.5% |
| China | 5.8% |
Where the Wholesale audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 3.16× | |
| 02 | Lombardy | ~1M | 1.52× | |
| 03 | Tuscany | ~300K | 1.24× | |
| 04 | Veneto | ~300K | 1.13× | |
| 05 | Emilia-Romagna | ~300K | 1.03× | |
| 06 | Marche | ~90K | 1.02× | |
| 07 | Campania | ~400K | 0.99× | |
| 08 | Aosta Valley | ~9K | 0.99× | |
| 09 | Piedmont | ~300K | 0.98× | |
| 10 | Umbria | ~60K | 0.97× | |
| 11 | Molise | ~20K | 0.96× | |
| 12 | Basilicata | ~30K | 0.93× | |
| 13 | Trentino-Alto Adige/Südtirol | ~60K | 0.92× | |
| 14 | Friuli-Venezia Giulia | ~60K | 0.91× | |
| 15 | Puglia | ~200K | 0.89× | |
| 16 | Liguria | ~90K | 0.87× | |
| 17 | Abruzzo | ~70K | 0.87× | |
| 18 | Calabria | ~90K | 0.86× | |
| 19 | Sicilia | ~300K | 0.85× | |
| 20 | Sardinia | ~80K | 0.84× |
The strongest cross-interests of the Wholesale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moda Feminina | Fashion & Accessoires | 5.83× | ||
| 02 | Neymar | Sports | 3.48× | ||
| 03 | Reseller | Shopping | 3.40× | ||
| 04 | Ligue 1 | Sports | 3.11× | ||
| 05 | Arsenal F.C. | Sports | 2.78× | ||
| 06 | Manchester City F.C. | Sports | 2.30× | ||
| 07 | Manchester United F.C. | Sports | 2.20× | ||
| 08 | Bundesliga | Sports | 2.14× | ||
| 09 | FIFA World Cup | Sports | 1.91× | ||
| 10 | UEFA Europa League | Sports | 1.89× | ||
| 11 | Temu | Shopping | 1.85× | ||
| 12 | Price | Shopping | 1.81× | ||
| 13 | Sales promotion | Shopping | 1.72× | ||
| 14 | Sustainable energy | Home & Garden | 1.67× | ||
| 15 | A.C. Milan | Sports | 1.63× | ||
| 16 | Streetwear | Fashion & Accessoires | 1.62× | ||
| 17 | Premier League | Sports | 1.60× | ||
| 18 | Sneakers (footwear) | Fashion & Accessoires | 1.58× | ||
| 19 | Gadget | Technology & Electronics | 1.57× | ||
| 20 | H&M | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.53× | |
| Luxury Orientation | PREMIUM | 1.40× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Mindfulness | BALANCE | 0.74× | |
| Community Orientation | OPEN | 0.75× |
Wholesale has an estimated audience of 3,587,228 people in Italy, concentrated in Lazio and Lombardy.
54.7% of Wholesale fans are female, 45.3% are male, with an average age of 42.5 years.
Wholesale fans show strongest brand affinity for Moda Feminina (5.83×), FIFA World Cup (1.91×), and A.C. Milan (1.63×) over the country average.
Wholesale fans in Italy are most concentrated in Lazio (reach ~1.5M), Lombardy (reach ~1M), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wholesale itself, the audience over-indexes on FIFA World Cup (1.91×), A.C. Milan (1.63×), Ligue 1 (3.11×), and Arsenal F.C. (2.78×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wholesale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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