Sales promotion Audience in Italy
Sales promotion has an estimated audience of 13,721,574 people in Italy. 57.5% are female, 42.5% are male, average age 44.0. Top regions: Lombardy, Sicilia, Campania. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
The average Sales promotion fan in Italy is 44.0 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Campania. Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Sales promotion audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Sales promotion fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.0 |
| Estimated audience size | 13,721,574 |
Audience persona
The typical Sales promotion fan in Italy is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,106,950 | 0.46× |
| Sicilia | 828,194 | 0.7× |
| Campania | 776,597 | 0.5× |
| Calabria | 741,456 | 1.77× |
| Puglia | 735,757 | 0.78× |
| Lazio | 645,150 | 0.38× |
| Tuscany | 625,781 | 0.69× |
| Piedmont | 605,617 | 0.6× |
| Abruzzo | 595,426 | 1.97× |
| Emilia-Romagna | 594,330 | 0.53× |
| Liguria | 571,232 | 1.48× |
| Veneto | 561,963 | 0.52× |
| Marche | 536,927 | 1.57× |
| Trentino-Alto Adige/Südtirol | 534,336 | 2.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| Price Sensitivity | PREMIUM | 1.23 |
| Indulgence | JOY | 1.16 |
| Luxury Orientation | PREMIUM | 1.05 |
| Community Orientation | OPEN | 1.04 |
| Pet Ownership | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
See Sales promotion audiences in other countries
More Shopping audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Sales promotion have in Italy?
Sales promotion has an estimated audience of 13,721,574 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of Sales promotion fans?
57.5% of Sales promotion fans are female, 42.5% are male, with an average age of 44.0 years.
Which brands do Sales promotion fans like most?
Sales promotion fans show strongest brand affinity for Leggo (107.07×), ANSA.it (73.81×), and Lercio (90.33×) over the country average.
Where do Sales promotion fans live in Italy?
Sales promotion fans in Italy are most concentrated in Lombardy (reach 1,106,950), Sicilia (reach 828,194), and Campania (reach 776,597). These three regions account for the largest share of the active audience.
What other brands do Sales promotion fans also like?
Beyond Sales promotion itself, the audience over-indexes on ANSA.it (73.81×), Lercio (90.33×), Irama (74.46×), and Nelson Mandela (81.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.