Sales promotion Audience in Canada
Sales promotion has an estimated audience of 9,773,977 people in Canada. 56.2% are female, 43.8% are male, average age 42.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Esso, Circle K, Kitchenware, Microwave oven, Home insurance.
The average Sales promotion fan in Canada is 42.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Esso, Circle K, Kitchenware, with strongest over-indexing on Esso (1.56× the country average). Demographically, the Sales promotion audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Sales promotion fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 42.1 |
| Estimated audience size | 9,773,977 |
Audience persona
The typical Sales promotion fan in Canada is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Esso.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,617,668 | 1.13× |
| Quebec | 1,904,295 | 0.81× |
| British Columbia | 1,446,479 | 0.99× |
| Alberta | 1,061,123 | 0.88× |
| Manitoba | 346,320 | 0.95× |
| Saskatchewan | 298,126 | 0.96× |
| Nova Scotia | 281,844 | 0.97× |
| New Brunswick | 222,410 | 0.99× |
| Newfoundland and Labrador | 152,713 | 1.03× |
| Prince Edward Island | 57,576 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esso | 1.56× | Cars & Mobility |
| Circle K | 1.61× | Shopping |
| Kitchenware | 1.74× | Home & Garden |
| Microwave oven | 1.85× | Home & Garden |
| Home insurance | 1.67× | Business & Career |
| Boost Juice | 1.57× | Food & Beverages |
| Family car | 1.85× | Cars & Mobility |
| CheapOair | 1.8× | Travel & Leisure |
| Mineral water | 1.85× | Food & Beverages |
| Groupon | 1.85× | Internet & Social Media |
| BB cream | 1.85× | Beauty & Wellness |
| Wearable technology | 1.79× | Technology & Electronics |
| Social shopping | 1.85× | Shopping |
| Carcare | 1.55× | Cars & Mobility |
| Holiday Inn | 1.85× | Travel & Leisure |
| Best Western | 1.78× | Travel & Leisure |
| Public Mobile | 1.53× | Technology & Electronics |
| Outlet store | 1.63× | Shopping |
| Customer satisfaction | 1.71× | Business & Career |
| Dell | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.58 |
| Convenience Orientation | PREMIUM | 1.19 |
| Travelling | THRILL | 1.17 |
| Quality Awareness | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.1 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
See Sales promotion audiences in other countries
More Shopping audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Sales promotion have in Canada?
Sales promotion has an estimated audience of 9,773,977 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Sales promotion fans?
56.2% of Sales promotion fans are female, 43.8% are male, with an average age of 42.1 years.
Which brands do Sales promotion fans like most?
Sales promotion fans show strongest brand affinity for Esso (1.56×), Circle K (1.61×), and Kitchenware (1.74×) over the country average.
Where do Sales promotion fans live in Canada?
Sales promotion fans in Canada are most concentrated in Ontario (reach 4,617,668), Quebec (reach 1,904,295), and British Columbia (reach 1,446,479). These three regions account for the largest share of the active audience.
What other brands do Sales promotion fans also like?
Beyond Sales promotion itself, the audience over-indexes on Circle K (1.61×), Kitchenware (1.74×), Microwave oven (1.85×), and Home insurance (1.67×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.