A data profile of the people who buy, follow and care about Sales promotion in Brazil — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 14,423,971 people in Brazil.
Sales promotion has an estimated audience of 14,423,971 people in Brazil. 66.5% are female, 33.5% are male, average age 41.3. Top brand affinities: Hypermarket, Barbecue, Spotify, Spas, Wine.
Top brand affinities include Hypermarket, Barbecue, Spotify, with strongest over-indexing on Hypermarket (1.79× the country average).
Demographically, the Sales promotion audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.
The typical Sales promotion fan in Brazil is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Sales promotion profile in Brazil.
66.5% are female, 33.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 41.3 |
| Estimated audience size | 14,423,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Sales promotion audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 2.01× | ||
| 02 | Duvet | Home & Garden | 2.00× | ||
| 03 | Cyber Monday | Shopping | 1.82× | ||
| 04 | Hypermarket | Shopping | 1.79× | ||
| 05 | Lojas Renner | Fashion & Accessoires | 1.76× | ||
| 06 | Dafiti | Fashion & Accessoires | 1.73× | ||
| 07 | Handbags | Fashion & Accessoires | 1.70× | ||
| 08 | Baking | Food & Beverages | 1.70× | ||
| 09 | mulheres | Movies & TV | 1.69× | ||
| 10 | Court shoe | Fashion & Accessoires | 1.65× | ||
| 11 | College | Business & Career | 1.61× | ||
| 12 | Spas | Beauty & Wellness | 1.57× | ||
| 13 | Submarino | Shopping | 1.56× | ||
| 14 | Discount stores | Shopping | 1.54× | ||
| 15 | Barbecue | Food & Beverages | 1.53× | ||
| 16 | MSN | News | 1.53× | ||
| 17 | Spotify | Internet & Social Media | 1.52× | ||
| 18 | Wine | Food & Beverages | 1.52× | ||
| 19 | Samsung | Technology & Electronics | 1.52× | ||
| 20 | Centauro | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.56× | |
| Creativity | OPEN | 1.43× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Tradition | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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