Sales promotion Audience in Brazil
Sales promotion has an estimated audience of 14,423,971 people in Brazil. 66.5% are female, 33.5% are male, average age 41.3. Top brand affinities: Discounts and allowances, Nature, Children's clothing, Neymar, Family.
Top brand affinities include Discounts and allowances, Nature, Children's clothing, with strongest over-indexing on Discounts and allowances (3.15× the country average). Demographically, the Sales promotion audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Category: Shopping · Type: Topic
Demographics of Sales promotion fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 41.3 |
| Estimated audience size | 14,423,971 |
Audience persona
The typical Sales promotion fan in Brazil is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Discounts and allowances.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discounts and allowances | 3.15× | Shopping |
| Nature | 1.81× | Home & Garden |
| Children's clothing | 2.67× | Fashion & Accessoires |
| Neymar | 1.69× | Sports |
| Family | 1.6× | Kids & Family |
| Fast food | 2.07× | Food & Beverages |
| Handbags | 2.31× | Fashion & Accessoires |
| 1.5× | Internet & Social Media | |
| Hypermarket | 2.16× | Shopping |
| Sephora | 2.53× | Shopping |
| Social media | 1.55× | Business & Career |
| Skin care | 2.32× | Beauty & Wellness |
| Kitchen | 1.55× | Home & Garden |
| Lojas Renner | 2.22× | Fashion & Accessoires |
| UEFA Champions League | 1.72× | Sports |
| Carrefour | 1.92× | Shopping |
| AliExpress | 1.97× | Shopping |
| TikTok | 1.68× | Internet & Social Media |
| mulheres | 2.09× | Movies & TV |
| Electrolux | 2.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2 |
| Creativity | OPEN | 1.87 |
| Mindfulness | BALANCE | 1.78 |
| Design Affinity | PREMIUM | 1.67 |
| Luxury Orientation | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
See Sales promotion audiences in other countries
More Shopping audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.