A data profile of the people who buy, follow and care about Sales promotion in France — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 9,040,620 people in France.
The average Sales promotion fan in France is 44.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (267.76× the country average).
Demographically, the Sales promotion audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sales promotion fan in France is more female, around 44.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Sales promotion profile in France.
59.0% are female, 41.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 44.1 |
| Estimated audience size | 9,040,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Sales promotion audience comes from France.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
Where the Sales promotion audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~400K | 1.09× | |
| 02 | Bourgogne-Franche-Comté | ~400K | 1.08× | |
| 03 | Normandy | ~500K | 1.05× | |
| 04 | Brittany | ~400K | 1.02× | |
| 05 | Pays de la Loire | ~500K | 1.01× | |
| 06 | Grand Est | ~700K | 0.98× | |
| 07 | Hauts-de-France | ~800K | 0.97× | |
| 08 | Nouvelle-Aquitaine | ~800K | 0.97× | |
| 09 | Occitanie | ~800K | 0.97× | |
| 10 | Provence-Alpes-Côte d'Azur | ~700K | 0.97× | |
| 11 | Auvergne-Rhône-Alpes | ~1M | 0.94× | |
| 12 | Île-de-France | ~1.5M | 0.90× |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 267.76× | ||
| 02 | Selfridges | Shopping | 228.04× | ||
| 03 | Christmas Gift | Kids & Family | 36.91× | ||
| 04 | Christmas tree | Kids & Family | 28.25× | ||
| 05 | Dentistry | Business & Career | 13.54× | ||
| 06 | Kitchen garden | Home & Garden | 13.34× | ||
| 07 | Girl power | Politics & Society | 13.33× | ||
| 08 | Zoom lens | Technology & Electronics | 13.11× | ||
| 09 | Broadcasting of sports events | Movies & TV | 12.61× | ||
| 10 | Breast Cancer awareness | Health | 12.29× | ||
| 11 | Hormone | Health | 10.51× | ||
| 12 | Sustainable products | Politics & Society | 10.14× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 7.91× | ||
| 14 | Permanent residency | Business & Career | 4.09× | ||
| 15 | Kitchen | Home & Garden | 2.51× | ||
| 16 | Conforama | Home & Garden | 1.64× | ||
| 17 | Fnac | Shopping | 1.64× | ||
| 18 | Google Maps | Internet & Social Media | 1.64× | ||
| 19 | Intermarché | Shopping | 1.60× | ||
| 20 | AliExpress | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.35× | |
| Price Sensitivity | PREMIUM | 1.51× | |
| Patriotism | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Community Orientation | OPEN | 0.93× | |
| Risk Appetite | THRILL | 0.94× |
Sales promotion has an estimated audience of 9,040,620 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
59.0% of Sales promotion fans are female, 41.0% are male, with an average age of 44.1 years.
Sales promotion fans show strongest brand affinity for Love & Sex (267.76×), Christmas Gift (36.91×), and Christmas tree (28.25×) over the country average.
Sales promotion fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Hauts-de-France (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Sales promotion itself, the audience over-indexes on Christmas Gift (36.91×), Christmas tree (28.25×), Kitchen garden (13.34×), and Dentistry (13.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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