Rascasse Audience Intelligence

Sales promotion Audience in Germany

A data profile of the people who buy, follow and care about Sales promotion in Germany — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 9,472,873 people in Germany.

#223among Topic in Germany#29in Shopping

The average Sales promotion fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.52× the country average).

Demographically, the Sales promotion audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sales promotion fan in Germany is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Nature.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sales promotion profile in Germany.

Audience size
9.5M
in Germany
Gender
58.4%♀
41.6% male
Age
40.3
average years
Country rank
#366
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sales promotion fans

58.4% are female, 41.6% are male, average age 40.3.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Sales promotion audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age40.3
Estimated audience size9,472,873
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Sales promotion audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Sales promotion audience comes from Germany.

Worldwide audience distribution share by country for Sales promotion
CountryShare
United States22.4%
United Kingdom5.4%
Brazil3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sales promotion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sales promotion fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~300K1.21×
02Schleswig-Holstein~400K1.17×
03Niedersachsen~1M1.15×
04Bremen~90K1.13×
05Nordrhein-Westfalen~2.5M1.10×
06Saarland~100K1.07×
07Rheinland-Pfalz~500K1.00×
08Thüringen~200K1.00×
09Baden-Württemberg~1.5M0.99×
10Hessen~700K0.98×
11Bayern~1.5M0.97×
12Sachsen-Anhalt~200K0.96×
13Mecklenburg-Vorpommern~200K0.95×
14Brandenburg~300K0.90×
15Sachsen~400K0.89×
16Berlin~400K0.84×
Fig. 06

Affinity by region

Affinity by region — Sales promotion, Germany
0.84×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sales promotion audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.40×
02HomeschoolingPolitics & Society3.53×
03PandoraFashion & Accessoires2.80×
04VacationsTravel & Leisure2.75×
05NatureHome & Garden2.52×
06LodgingTravel & Leisure2.39×
07BiologyHealth2.39×
08SwimsuitFashion & Accessoires2.36×
09EmailTechnology & Electronics2.35×
10FamilyKids & Family2.26×
11Mother's DayKids & Family2.09×
12VolunteeringPolitics & Society2.04×
13KitchenHome & Garden2.02×
14TrousersFashion & Accessoires1.95×
15Self careHealth1.85×
16TagesschauMovies & TV1.73×
17GermanyTravel & Leisure1.71×
18German languagePolitics & Society1.63×
19Netto Marken-DiscountShopping1.60×
20Electronic funds transferBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sales promotion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sales promotion audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.69×
IndulgenceJOY1.35×
ExtroversionTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sales promotion audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.93×
Sports ActivityPOWER0.99×
Urban LifestyleOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sales promotion have in Germany?

Sales promotion has an estimated audience of 9,472,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sales promotion fans?

58.4% of Sales promotion fans are female, 41.6% are male, with an average age of 40.3 years.

03

Which brands do Sales promotion fans like most?

Sales promotion fans show strongest brand affinity for Nature (2.52×), Family (2.26×), and Germany (1.71×) over the country average.

04

Where do Sales promotion fans live in Germany?

Sales promotion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Sales promotion fans also like?

Beyond Sales promotion itself, the audience over-indexes on Family (2.26×), Germany (1.71×), Vacations (2.75×), and Bedroom furniture (4.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Sales promotion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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