Sales promotion Audience in Germany
Sales promotion has an estimated audience of 9,472,873 people in Germany. 58.4% are female, 41.6% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Stradivarius, Corfu (regional unit), Home Delivery, Keeper (password manager).
The average Sales promotion fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Stradivarius, Corfu (regional unit), with strongest over-indexing on Škoda Kodiaq (2.62× the country average). Demographically, the Sales promotion audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Sales promotion fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.3 |
| Estimated audience size | 9,472,873 |
Audience persona
The typical Sales promotion fan in Germany is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,529,596 | 1.22× |
| Bayern | 1,413,222 | 0.93× |
| Baden-Württemberg | 1,369,005 | 1.06× |
| Niedersachsen | 1,149,986 | 1.25× |
| Hessen | 756,170 | 1.05× |
| Rheinland-Pfalz | 475,762 | 1× |
| Sachsen | 390,324 | 0.84× |
| Schleswig-Holstein | 388,069 | 1.14× |
| Berlin | 347,220 | 0.82× |
| Hamburg | 306,438 | 1.43× |
| Brandenburg | 210,699 | 0.72× |
| Thüringen | 195,060 | 0.81× |
| Sachsen-Anhalt | 170,497 | 0.69× |
| Mecklenburg-Vorpommern | 141,623 | 0.78× |
| Saarland | 128,364 | 1.1× |
| Bremen | 93,461 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.62× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Corfu (regional unit) | 3.18× | Travel & Leisure |
| Home Delivery | 2.15× | Food & Beverages |
| Keeper (password manager) | 2.09× | Technology & Electronics |
| Cachorro | 1.64× | Pets & Animals |
| Volvo V60 | 2.17× | Cars & Mobility |
| The Hunt (2012 film) | 1.97× | Movies & TV |
| Coworking | 1.73× | Business & Career |
| Sinister (band) | 5.19× | Music & Radio |
| Theocracy | 4.24× | Music & Radio |
| Celtic mythology | 2.09× | Arts & Culture |
| Homesteading | 2.52× | Home & Garden |
| Esra Erol | 2.11× | Movies & TV |
| Pantsuit | 2.38× | Fashion & Accessoires |
| Throne of Glass | 1.98× | Literature |
| The Equalizer | 1.74× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Huck (magazine) | 3.24× | Internet & Social Media |
| Kocaelispor | 2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.61 |
| Indulgence | JOY | 1.29 |
| Sports Activity | POWER | 1.22 |
| Design Affinity | PREMIUM | 1.18 |
| Creativity | OPEN | 1.17 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
See Sales promotion audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sales promotion have in Germany?
Sales promotion has an estimated audience of 9,472,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sales promotion fans?
58.4% of Sales promotion fans are female, 41.6% are male, with an average age of 40.3 years.
Which brands do Sales promotion fans like most?
Sales promotion fans show strongest brand affinity for Škoda Kodiaq (2.62×), Stradivarius (1.97×), and Corfu (regional unit) (3.18×) over the country average.
Where do Sales promotion fans live in Germany?
Sales promotion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,529,596), Bayern (reach 1,413,222), and Baden-Württemberg (reach 1,369,005). These three regions account for the largest share of the active audience.
What other brands do Sales promotion fans also like?
Beyond Sales promotion itself, the audience over-indexes on Stradivarius (1.97×), Corfu (regional unit) (3.18×), Home Delivery (2.15×), and Keeper (password manager) (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.