A data profile of the people who buy, follow and care about Sales promotion in Mexico — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 4,866,237 people in Mexico.
Sales promotion has an estimated audience of 4,866,237 people in Mexico. 54.0% are female, 46.0% are male, average age 36.2. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Exfoliation (cosmetology), Catholic Church.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (509.02× the country average).
Demographically, the Sales promotion audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Sales promotion fan in Mexico is balanced, around 36.2 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Sales promotion profile in Mexico.
54.0% are female, 46.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 36.2 |
| Estimated audience size | 4,866,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Sales promotion audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 509.02× | ||
| 02 | Daily Horoscope | Internet & Social Media | 476.87× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 218.85× | ||
| 04 | Shopping and fashion | Shopping | 185.08× | ||
| 05 | Valentine's Day | Kids & Family | 142.19× | ||
| 06 | Game consoles | Technology & Electronics | 101.98× | ||
| 07 | Catholic Church | Politics & Society | 77.43× | ||
| 08 | Travel agency | Travel & Leisure | 62.32× | ||
| 09 | Sarcasm | Politics & Society | 52.88× | ||
| 10 | Love & Sex | Kids & Family | 51.35× | ||
| 11 | Mobile game | Games | 44.17× | ||
| 12 | El País | News | 41.55× | ||
| 13 | Dentistry | Business & Career | 41.55× | ||
| 14 | Broadcasting of sports events | Movies & TV | 41.55× | ||
| 15 | Banana | Food & Beverages | 39.66× | ||
| 16 | Multi-level marketing | Business & Career | 30.22× | ||
| 17 | Pilsner | Food & Beverages | 30.22× | ||
| 18 | Breastfeeding | Kids & Family | 26.44× | ||
| 19 | Sexology | Kids & Family | 24.55× | ||
| 20 | Freeware | Technology & Electronics | 20.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 16.44× | |
| Spirituality | BALANCE | 16.08× | |
| Urban Lifestyle | OPEN | 2.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Tradition | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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