Sales promotion Audience in Mexico
Sales promotion has an estimated audience of 4,866,237 people in Mexico. 54.0% are female, 46.0% are male, average age 36.2. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Exfoliation (cosmetology), Catholic Church.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (509.02× the country average). Demographically, the Sales promotion audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Shopping · Type: Topic
Demographics of Sales promotion fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 36.2 |
| Estimated audience size | 4,866,237 |
Audience persona
The typical Sales promotion fan in Mexico is balanced, around 36.2 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
Top brand affinities of Sales promotion fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 509.02× | Travel & Leisure |
| Shopping and fashion | 185.08× | Shopping |
| Game consoles | 101.98× | Technology & Electronics |
| Exfoliation (cosmetology) | 218.85× | Beauty & Wellness |
| Catholic Church | 77.43× | Politics & Society |
| Valentine's Day | 142.19× | Kids & Family |
| Travel agency | 62.32× | Travel & Leisure |
| Sarcasm | 52.88× | Politics & Society |
| Mobile game | 44.17× | Games |
| Banana | 39.66× | Food & Beverages |
| El País | 41.55× | News |
| Dentistry | 41.55× | Business & Career |
| Love & Sex | 51.35× | Kids & Family |
| Broadcasting of sports events | 41.55× | Movies & TV |
| Daily Horoscope | 476.87× | Internet & Social Media |
| Freeware | 20.77× | Technology & Electronics |
| Breastfeeding | 26.44× | Kids & Family |
| Sexology | 24.55× | Kids & Family |
| Multi-level marketing | 30.22× | Business & Career |
| Pilsner | 30.22× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 16.44 |
| Spirituality | BALANCE | 16.08 |
| Urban Lifestyle | OPEN | 2.92 |
| Risk Appetite | THRILL | 2.16 |
| Design Affinity | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
See Sales promotion audiences in other countries
More Shopping audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.