Sales promotion Audience in Mexico
Sales promotion has an estimated audience of 4,866,237 people in Mexico. 54.0% are female, 46.0% are male, average age 36.2. Top brand affinities: MSN, Travel agency, Catholic Church, Pedro Pascal, Banana.
Top brand affinities include MSN, Travel agency, Catholic Church, with strongest over-indexing on MSN (2.92× the country average). Demographically, the Sales promotion audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Category: Shopping · Type: Topic
Demographics of Sales promotion fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 36.2 |
| Estimated audience size | 4,866,237 |
Audience persona
The typical Sales promotion fan in Mexico is balanced, around 36.2 years old, with strong Price Sensitivity tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.92× | News |
| Travel agency | 2.9× | Travel & Leisure |
| Catholic Church | 2.3× | Politics & Society |
| Pedro Pascal | 2.72× | Movies & TV |
| Banana | 2.35× | Food & Beverages |
| Sarcasm | 2.38× | Politics & Society |
| Dentistry | 2.57× | Business & Career |
| El País | 2.41× | News |
| Game consoles | 1.7× | Technology & Electronics |
| Bruce Willis | 2.45× | Movies & TV |
| Office 365 | 2.24× | Technology & Electronics |
| Freeware | 2.08× | Technology & Electronics |
| High school | 2.84× | Business & Career |
| Avocado | 2.79× | Food & Beverages |
| Wattpad | 2.17× | Internet & Social Media |
| Breastfeeding | 2.59× | Kids & Family |
| Google Drive | 2.18× | Technology & Electronics |
| Sexology | 2.32× | Kids & Family |
| Multi-level marketing | 2.94× | Business & Career |
| Mortgage loans | 1.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.53 |
| Travelling | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.37 |
| Design Affinity | PREMIUM | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
See Sales promotion audiences in other countries
More Shopping audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.