A data profile of the people who buy, follow and care about Sales promotion in Spain — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 8,429,067 people in Spain.
Sales promotion has an estimated audience of 8,429,067 people in Spain. 63.2% are female, 36.8% are male, average age 45.0. Top brand affinities: Iberia (airline), WhatsApp, Mango, Aldi, Deal of the day.
Top brand affinities include Iberia (airline), WhatsApp, Mango, with strongest over-indexing on Iberia (airline) (2.01× the country average).
Demographically, the Sales promotion audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
The typical Sales promotion fan in Spain is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Sales promotion profile in Spain.
63.2% are female, 36.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 45.0 |
| Estimated audience size | 8,429,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 29% |
of the worldwide Sales promotion audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 3.00× | ||
| 02 | Volunteering | Politics & Society | 2.83× | ||
| 03 | Deal of the day | Shopping | 2.38× | ||
| 04 | Carrefour Market | Shopping | 2.34× | ||
| 05 | Refrigerator | Home & Garden | 2.31× | ||
| 06 | Internet & Social Media | 2.16× | |||
| 07 | Distilled beverage | Food & Beverages | 2.07× | ||
| 08 | Oysho | Fashion & Accessoires | 2.07× | ||
| 09 | Iberia (airline) | Travel & Leisure | 2.01× | ||
| 10 | MSN | News | 2.01× | ||
| 11 | Aldi | Shopping | 1.88× | ||
| 12 | Stradivarius | Shopping | 1.86× | ||
| 13 | Julio Iglesias | Music & Radio | 1.76× | ||
| 14 | IBEX 35 | Business & Career | 1.75× | ||
| 15 | Caixabank | Business & Career | 1.70× | ||
| 16 | Loterías y Apuestas del Estado | Games | 1.63× | ||
| 17 | Discount stores | Shopping | 1.61× | ||
| 18 | Spas | Beauty & Wellness | 1.60× | ||
| 19 | Kitchen | Home & Garden | 1.53× | ||
| 20 | Bankinter | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.34× | |
| Price Sensitivity | PREMIUM | 1.33× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.96× | |
| Tradition | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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