Sales promotion Audience in Spain
Sales promotion has an estimated audience of 8,429,067 people in Spain. 63.2% are female, 36.8% are male, average age 45.0. Top brand affinities: MSN, Aldi, Stradivarius, TripAdvisor, Julio Iglesias.
Top brand affinities include MSN, Aldi, Stradivarius, with strongest over-indexing on MSN (5.82× the country average). Demographically, the Sales promotion audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
Category: Shopping · Type: Topic
Demographics of Sales promotion fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 45.0 |
| Estimated audience size | 8,429,067 |
Audience persona
The typical Sales promotion fan in Spain is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.82× | News |
| Aldi | 3.45× | Shopping |
| Stradivarius | 3.22× | Shopping |
| TripAdvisor | 3.66× | Travel & Leisure |
| Julio Iglesias | 2.9× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| CAC 40 | 2.76× | Business & Career |
| Movistar | 2.26× | Technology & Electronics |
| Lunch | 3.16× | Food & Beverages |
| 1.73× | Internet & Social Media | |
| Mapfre | 2.48× | Business & Career |
| Deal of the day | 2.53× | Shopping |
| Spar (retailer) | 3.3× | Shopping |
| Livemusic | 2.75× | Music & Radio |
| Logitravel | 3.62× | Travel & Leisure |
| Girona | 2.74× | Sports |
| Formentera | 4.71× | Travel & Leisure |
| Oysho | 2.2× | Fashion & Accessoires |
| Orange | 2.46× | Technology & Electronics |
| Conforama | 2.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
| Luxury Orientation | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.08 |
| Need for Security | CONSERVATISM | 1.01 |
| Quality Awareness | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
See Sales promotion audiences in other countries
More Shopping audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.