A data profile of the people who buy, follow and care about Sales promotion in United Kingdom — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 20,360,649 people in United Kingdom.
The average Sales promotion fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Hobby, Kitchen, Distilled beverage, with strongest over-indexing on Hobby (1.9× the country average).
Demographically, the Sales promotion audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sales promotion fan in United Kingdom is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Sales promotion profile in United Kingdom.
63.4% are female, 36.6% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 44.5 |
| Estimated audience size | 20,360,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Sales promotion audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
Where the Sales promotion audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~2M | 1.16× | |
| 02 | East of England | ~2M | 1.12× | |
| 03 | West Midlands | ~1M | 1.11× | |
| 04 | Northern Ireland | ~700K | 1.05× | |
| 05 | Yorkshire and the Humber | ~1.5M | 1.04× | |
| 06 | South East | ~2.5M | 1.00× | |
| 07 | East Midlands | ~1.5M | 1.00× | |
| 08 | North East | ~800K | 0.99× | |
| 09 | South West | ~1.5M | 0.96× | |
| 10 | Wales | ~1M | 0.94× | |
| 11 | North West | ~2M | 0.89× | |
| 12 | England | ~15M | 0.77× |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.27× | ||
| 02 | Hot tub | Home & Garden | 2.13× | ||
| 03 | Esso | Cars & Mobility | 2.09× | ||
| 04 | Refrigerator | Home & Garden | 2.08× | ||
| 05 | Mother's Day | Kids & Family | 2.04× | ||
| 06 | Adoption | Kids & Family | 2.04× | ||
| 07 | Volunteering | Politics & Society | 1.91× | ||
| 08 | Hobby | Home & Garden | 1.90× | ||
| 09 | Internet & Social Media | 1.87× | |||
| 10 | Wikipedia | Internet & Social Media | 1.86× | ||
| 11 | Dentistry | Business & Career | 1.85× | ||
| 12 | Distilled beverage | Food & Beverages | 1.84× | ||
| 13 | William Hill (bookmaker) | Games | 1.82× | ||
| 14 | Betfair | Games | 1.81× | ||
| 15 | Satire | Literature | 1.80× | ||
| 16 | Mobile home | Cars & Mobility | 1.78× | ||
| 17 | Garden furniture | Home & Garden | 1.77× | ||
| 18 | Kitchen | Home & Garden | 1.66× | ||
| 19 | Aldi | Shopping | 1.65× | ||
| 20 | Home Appliances | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Community Orientation | OPEN | 0.90× | |
| Risk Appetite | THRILL | 0.92× |
Sales promotion has an estimated audience of 20,360,649 people in United Kingdom, concentrated in England and South East.
63.4% of Sales promotion fans are female, 36.6% are male, with an average age of 44.5 years.
Sales promotion fans show strongest brand affinity for Hobby (1.9×), Kitchen (1.66×), and Distilled beverage (1.84×) over the country average.
Sales promotion fans in United Kingdom are most concentrated in England (reach ~15M), South East (reach ~2.5M), and Scotland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Sales promotion itself, the audience over-indexes on Kitchen (1.66×), Distilled beverage (1.84×), WhatsApp (1.87×), and Aldi (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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