Sales promotion Audience in United Kingdom
Sales promotion has an estimated audience of 20,360,649 people in United Kingdom. 63.4% are female, 36.6% are male, average age 44.5. Top regions: England, South East, East of England. Top brand affinities: Weddings, Road trip, Home Bargains, Hobby, Brunch.
The average Sales promotion fan in United Kingdom is 44.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Weddings, Road trip, Home Bargains, with strongest over-indexing on Weddings (1.82× the country average). Demographically, the Sales promotion audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Sales promotion fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 44.5 |
| Estimated audience size | 20,360,649 |
Audience persona
The typical Sales promotion fan in United Kingdom is more female, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 14,157,906 | 0.75× |
| South East | 2,753,487 | 1.01× |
| East of England | 2,404,968 | 1.29× |
| Scotland | 2,363,085 | 1.29× |
| Yorkshire and the Humber | 1,802,697 | 1.1× |
| East Midlands | 1,445,404 | 1.01× |
| South West | 1,419,548 | 0.85× |
| North West | 1,244,211 | 0.57× |
| West Midlands | 1,074,123 | 1.23× |
| Wales | 902,949 | 0.78× |
| North East | 743,776 | 0.94× |
| Northern Ireland | 742,398 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.82× | Kids & Family |
| Road trip | 4.57× | Travel & Leisure |
| Home Bargains | 1.79× | Shopping |
| Hobby | 1.66× | Home & Garden |
| Brunch | 3.06× | Food & Beverages |
| 1.77× | Internet & Social Media | |
| Beer festival | 4.88× | Food & Beverages |
| Distilled beverage | 1.7× | Food & Beverages |
| Expensive Taste | 2.37× | Business & Career |
| Purchase discount | 3.32× | Shopping |
| Mercedes AMG Petronas F1 | 4.34× | Sports |
| Red Bull Racing | 4.5× | Sports |
| TUI | 1.62× | Travel & Leisure |
| TripAdvisor | 1.77× | Travel & Leisure |
| Mariah Carey | 4.75× | Music & Radio |
| McLaren | 4.58× | Cars & Mobility |
| Mango | 3.25× | Shopping |
| Home Appliances | 1.54× | Home & Garden |
| Home business | 3.1× | Business & Career |
| Refrigerator | 1.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.02 |
| Indulgence | JOY | 1.87 |
| Family Orientation | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.18 |
| Convenience Orientation | PREMIUM | 1.15 |
| Urban Lifestyle | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
See Sales promotion audiences in other countries
More Shopping audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Sales promotion have in United Kingdom?
Sales promotion has an estimated audience of 20,360,649 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Sales promotion fans?
63.4% of Sales promotion fans are female, 36.6% are male, with an average age of 44.5 years.
Which brands do Sales promotion fans like most?
Sales promotion fans show strongest brand affinity for Weddings (1.82×), Road trip (4.57×), and Home Bargains (1.79×) over the country average.
Where do Sales promotion fans live in United Kingdom?
Sales promotion fans in United Kingdom are most concentrated in England (reach 14,157,906), South East (reach 2,753,487), and East of England (reach 2,404,968). These three regions account for the largest share of the active audience.
What other brands do Sales promotion fans also like?
Beyond Sales promotion itself, the audience over-indexes on Road trip (4.57×), Home Bargains (1.79×), Hobby (1.66×), and Brunch (3.06×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.